No doubt you’re aware of Facebook’s struggles since becoming a publicly traded company. Weary and wary investors want to see effective ways to monetize the social media giant, which Facebook is currently putting all its efforts into. Jon Swartz reports the latest attempt to increase revenue at USA Today.

In May, Facebook acquired social-gift-giving company Karma and, last week, announced a new service called ‘Gifts’ that will allow users to share gift certificates to retailers through their profile. Interestingly, Facebook plans to start by making Gifts available to a small group of users on the main site and through an Android app. The iPhone app isn’t expected for another few weeks.

This is the 2nd public attempt to increase ad revenue by Facebook in recent weeks. You may remember the recent announcement that Facebook Offers would now require businesses to pay to be included.