I’ve spoken a bit in the past about why your own preferences should often be ignored when designing. Logos are the embodiment of your entire business and they communicate a lot to the audience. Logos can build trust by making your brand appear credible and legitimate.

Logos are also the essence of “professionalism”. Bad logo design can make your business seem unstable, not credible, or worst of all, forgettable. Logos are an important part of creating a positive brand reputation, especially when done correctly.

This is why many designers create logos based on their own preferances. It is natural to think that making a logo that is attractive to you will result in a logo that works in the market. And that is why you are wrong.

Jitu Purohit over at ArtAtm has a list of reasons why your own aesthetic tastes shouldn’t be a factor in your logo design, and it can be broken down to a few key points.

Logos are designed to attract and please customers, not you. Try to think like your clients and understand what they see when they look at logos.

If you can define your brand and what your goals are within a simple logo, you probably have a great one. Still be sure to highlight what makes you better than your competitors. The design should be able to stand on its own, while including the key aspects of the business.

Of course, there is a field of designers that specialize in Logo Design, and they will often be your best bet. They are well aware of what makes an attention grabbing and interesting logo. There are also lots of opportunities in that area for designers, and working as a logo design reseller can help get you decent rates on logo designs.

There are lots of opportunities for designers creating logos, but you have to understand the business aspect before you can be successful. As with all design, you always want to make something that looks good to you, but you can never forget that the customer is the target.