Instagram is slowly rolling Instagram Subscriptions – a new subscription feature that would let creators on the platform make a regular income from their biggest fans.
Instagram Subscriptions works similar to Patreon or other online subscription-based platforms. Creators are able to completely control their subscription prices and offer special content or features exclusively for subscribers.
At the moment, the special subscriber features specifically include:
- Subscriber Lives: Broadcast live content exclusive to subscribers.
- Subscriber Stories: Share stories that only your subscribers can see.
- Subscriber Badges: Paying subscribers can add a badge to their comments, making them stand out as loyal supporters.
“With Instagram Subscriptions, creators can develop deeper connections with their most engaged followers and grow their recurring monthly income by giving subscribers access to exclusive content and benefits, all within the same platform where they interact with them already.”
During the initial testing period, Instagram is limiting access to Instagram Subscriptions to just a small handful of creators. However, the company says it plans to expand access to many more people in the coming months, along with a variety of new tools to make the service more beneficial for creators and fans alike.