Tag Archive for: GMB insights

See how your Google My Business Posts are performing with new Insights

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Google My Business is adding new Insights showing how Posts from businesses are doing. This means you can now monitor your Posts and see what type of content works best for the unique placement.

For those unfamiliar, Posts are a feature of Google My Business which allow businesses to create social media-like content and highlight it within their GMB listing. As posts only last for 7 days, they are a great place for letting customers know about special short-term promotions and sales.

The new Insights for GMB Posts were announced by a GMB Community Manager who said:

“We’re excited to announce that we’re launching a new summary view of your Post Insights! Post Insights help you better understand how your posts perform with potential customers.”

The Insights are available within the Posts tab on the GMB dashboard and provide details for individuals posts or all posts from the last week or month.

Post Insights include data on the number of views and clicks you’ve received, as well as how those metrics have changed time.

It should be noted, however, that GMB will not show any percent change in the summary if any of the following issues exist:

  • Your posts received 0 views.
  • You haven’t made any posts.
  • Your percentage change is over 99.99%.

The new Google My Business Post Insights are available to everyone with a GMB listing on a desktop browser or through the mobile version of the website. It has not been rolled out to the GMB yet, though.

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See how people find your Google My Business listing with Search Query Insights

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Business owners can now see exactly what search terms people are using to find their Google My Business listings with Search Query Insights, giving you an opportunity to see where your listing is succeeding and what areas may need to be better optimized.

The search query information is being added to the Insights tab and includes the most common terms and search trends that helped people find your business.

In the help page for the new feature, Google suggested: “these queries should help you create better Posts with Google and even Ads to engage your customers.”

However, the data won’t be a comprehensive list of every search term that led to your listing. It will just contain the terms used most often.

“Search queries focus on the terms that your customers used to find your business on Local Search and Maps.”

Business owners or page managers can also filter the queries based on those used within the last week or the past 28 days.

The feature will be available to all Google My Business listings soon, but Google has not provided an estimate of how long the rollout will take. Currently, some are reporting seeing search query data in their Insights tab, while it is absent for others. I would expect most will have access to the information by the end of the week, if not sooner.

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