As we all know, the way to become popular on the internet is to create high quality content that engages your audience.
It is obvious when looking at the digital landscape, and even more clear if you ever get to have a conversation with any of the people working for the sites gaining popularity right now. Content strategies are always the most important issue to them for growth.
The issue with content marketing is it can be a little intimidating if you are just getting started. The good news is everyone can do it, you just have to start small.
First, you should probably redefine what you think of as content and what you think of as your product.
When trying to create a high quality product for your company to buy, it seems difficult to justify spending much time creating blog posts, but what you need to know is blog posts, webinars, and ebooks are your products as much as whatever you are selling.
Every aspect of your brand or your company that your customers experience is your product, and your content is often the first chance customers get to see your product. That makes it a bit easier to rationalize putting effort into your blog posts. That doesn’t make the feats any less daunting though.
Your company doesn’t have to start big with content marketing, however. Ray Grieselhuber, CEO of Ginzametrics, suggests starting with something small like an email marketing strategy, which allows you to send your audience more information about your products, as well as telling them how they can achieve what they want through your product. Just keeping in touch with your audience frequently with small bits of content is a good start.
From there, you can begin building a blog, offering larger portions of content, then maybe begin creating a webinar. Start with what you can handle, and build larger. You don’t have to leap into the deep end immediately.
The most important part is, of course, not to procrastinate. Just start making things to connect with your audience. Overthinking it will just make it seem harder than it actually is.