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It may not come as a surprise that Facebook favors native videos, but a new report shows just how much of a boost videos can get by being uploaded straight to the social media platform.

According to Quintly, native videos on Facebook get up to 530% more comments than videos shared from other sources like YouTube.

The report comes from a study originally published back in March, but which has been recently updated with data collected between January and July of this year.

Including the new data, the study analyzed 187,000 Facebook pages and 7.5 million posts. From all this data, Quintly says it deduced that approximately 92% of all videos on Facebook are uploaded natively.

The study also shows how video has grown on Facebook recently. From January to July, almost half (48%) of all pages analyzed uploaded a video to their timeline. Of those, 92% posted at least one Facebook native video or Facebook Live video.

In comparison, only 26% of pages analyzed posted YouTube videos and 7% shared videos from Vimeo or other sources.

Facebook video’s biggest competition still comes from YouTube, but Facebook’s own clips still trounce all others in every metric.

Native Facebook videos received 168% more interactions – reactions, comments, or shares – compared to YouTube videos. They also received eight times more comments and 477% more shares.

It is highly likely that part of Facebook’s domination here is that it owns the platform, and thus, makes the rules. Facebook is almost certainly showing their own videos more prominently, which would lead to more engagement.

However, that is not the whole explanation. Native videos on Facebook’s platform also enjoy several arguably natural benefits that make them more likely to be viewed and engaged with. They can be played seamlessly from your timeline and users can react or comment as they’re watching.

In comparison, videos from other platforms have to be viewed off-site or in a separate pop-up player, and then navigate back to their timeline to like, share, or comment. At that point, they might decide to move on and keep scrolling through their feed.

Whatever the reason for native video’s domination on Facebook may be, it is clear that posting your clips directly to Facebook is the most effective way to get seen and build your brand on social media.

FBVidVsYouTube

The war between YouTube and Facebook for the most popular online platform for sharing and watching videos is heating up, and Facebook may win a major victory this weekend.

With the Super Bowl upon us, everyone is gearing up for one of the greatest competitions of the year – the fight for the most watched Super Bowl ad. But, more Super Bowl ads and teaser videos are being shared online ahead of the big game, and TV ad analytics company iSpot.tv says may be the new place for watching the biggest ads of the year online.

It is a close fight, with Facebook barely pulling ahead of YouTube, but it is a big win for the company either way. YouTube dominated online Super Bowl ads last year, but Facebook has pushed their video platform heavily over the year and seen massive increases in both views and shares.

Source: Marketing Land

Source: Marketing Land

According to iSpot.tv’s data counting video views through Tuesday, February 2, approximately 75 million super bowl ads videos have been viewed on Facebook, compared to 74.9 million on YouTube. As the published report on Marketing Land shows, the numbers are neck-and-neck. But, it is a huge change from last year where YouTube received 87.6 million to Facebook’s 45.5 million.

In most cases, an argument can be made to explain the discrepancy. Facebook counts video views when a user watches for just three seconds, but YouTube doesn’t count until “around” 30 seconds in. However, iSpot.tv says it uses a three-second standard for counting views on both platforms.