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Valentine’s Day is almost upon us, and that means searches related to the holiday are already starting to spike. Thankfully, you still have time to get campaigns running before Valentine’s Day searches peak.

Bing recently released data giving insight to key trends for Valentine’s Day-related searches (including gifts, candy, flowers, restaurants and jewelry), as well as ad performance to help inform your marketing efforts this year.

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According to the data, this week is likely already seeing an increase in searches compared to last week, but next week will be the height of Valentine’s Day fever. Desktop saw an especially notable spike in the final week before the big day, jumping 77 percent. In comparison, mobile searches rose by 71 percent.

In total, mobile made up 32 percent of Valentine’s Day-related searches and 17 percent of clicks across Bing last year.

The best day for Valentine’s Day-related searches was February 11 last year, but candy and chocolate searches didn’t reach their height until February 13.

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While many get an early start on larger purchases like jewelry, it isn’t a surprise that Valentine’s Day card shopping is often done last-minute. From February 12 through Valentine’s Day, cards sales skyrocketed, showing the need to customize your budget and bidding strategies depending on what products and services you provide.

Click-through rates saw their highest point overall between the February 10 and 14, averaging 4.9 percent. On desktop, CTR reached its peak in the afternoon of February 12, while mobile didn’t top out until late on Valentine’s Day.

For more data about Valentine’s Day search and keyword trends, check out Bing’s full presentation on Slideshare.

Image Source: Wikimedia Commons

Image Source: Wikimedia Commons

Love her or hate her, chances are if you were searching for a celebrity this year using Bing, you were probably looking Kim Kardashian. Thanks to her highly publicized marriage to Kanye West and her “break the internet” magazine cover, Kardashian was the top searched for celebrity on Bing in 2014, topping a list of mostly female celebrities, according to Bing’s latest list of search trends.

Bing Trends compiles the most popular searches across 15 different categories every year, including everything from top news stories, athletes, and vacation destination searches. There is even a list of the top ALS Ice Bucket Challenge videos shared online this year.

Keeping in line with past lists and similar findings from Google, the list of most searched for celebrities is absolutely dominated by women, with females taking eight of the 10 spots. Notably, the Kardashian family occupies more than one spot on the list as younger sister Kendall Jenner also makes an appearance on the list.

Top 10 Most Searched Celebrities

  1. Kim Kardashian
  2. Beyoncé
  3. Miley Cyrus
  4. Katy Perry
  5. Justin Bieber
  6. Joan River
  7. Jennifer Lopez
  8. Kendall Jenner
  9. Kaley Cuoco
  10. Robin Williams

The lists also covers the biggest events and news stories of the year. Capturing the most attention of the entire year was the World Cup, however numerous more serious world news stories such as the rise of ISIS and the protests in Ferguson also claim spots on the list.

Top 10 Most Searched News Stories

  1. World Cup
  2. Super Bowl
  3. Missing Malaysia Airlines Jet
  4. Winter Olympics
  5. The Rise of ISIS
  6. Ray Rice Controversy
  7. Shooting in Ferguson, Missouri
  8. Ebola Outbreak
  9. Brittany Maynard Death with Dignity Debate
  10. Ukraine Conflict

The top searched Musicians is also notably female-heavy, with Justin Bieber being the only male to hold a spot on the list. Other controversial figures also sit near the top, such as Miley Cyrus and Katy Perry. Of course, at the top of the list sits Beyoncé for another year.

Top 10 Most Searched Musicians

  1. Beyoncé
  2. Miley Cyrus
  3. Katy Perry
  4. Britney Spears
  5. Justin Bieber
  6. Jennifer Lopez
  7. Selena Gomez
  8. Taylor Swift
  9. Nicki Minaj
  10. Carrie Underwood

You can see the other findings for categories including “political movers & shakers” “most-searched athletes” and “celebrity births” on Bing Trends.