Bing is launching a new feature specifically for local businesses to make it easier for customers to reach you at any time. With the new chat feature, users can click a link to “chat online with a representative” directly from the search engine.

After clicking the link, you are immediately connected to the business through their primary chat program. That could be a native chat service or other options like Facebook Messenger.

You can see what it looks below:

In this case, Bing links to Facebook Messenger:

The new feature makes it easier than ever for searchers to contact your business for questions and concerns. It also makes it more important than ever to make sure your business is taking advantage of online chat services to provide customer service.