Last week, Google confirmed they would be pulling all authorship information from their search results pages but confusion between Google Authorship and Author Rank has been causing some chaos in the SEO world.
Before you start burning bridges that feed into Author Rank and can legitimately help your site, take the time to check out the explanation on the situation from Danny Sullivan. The explanation helps clear up how authorship can die and Author Rank is still alive and as important to search as ever.
Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2014-09-03 12:53:572014-09-03 12:53:57Google Authorship Is Still Dead, But Author Rank Is Alive and Well
There was a time not too long ago when every SEO professional felt confident proclaiming that Authorship was the future of search, but it appears the predictions couldn’t have been much more incorrect.
When Google was pushing Authorship as a part of their search system, it frequently repeated that authorship information would help users identify more trustworthy sources and improve the quality of results. In the end, it was ultimately little more than a picture and name next to content and was often ignored by users.
This problem was reflected in the confirmation by Google’s John Mueller that authorship information will be entirely stripped out of search results. In the statement, Mueller explains:
“Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing Authorship in search results.”
If we are being honest, the vast majority of Google users probably won’t even notice a difference and site owners shouldn’t be too concerned since Authorship didn’t help increase traffic to pages. But it has received considerable attention from the online marketing community because it seemed like a common sense and simple way to improve listings. In the long run however, it just didn’t work.
Mueller did clarify that Google will continue focusing on Schema.org structured markup, saying: “This markup helps all search engines better understand the content and context of pages on the web, and they’ll continue to use it to show rich snippets in search results.”