Pinterest is quickly gaining popularity. Over the last five months, its user base has grown 43.7 percent, reaching over 70 million users. Not only is it one of the most popular social media platforms around currently, it is also generates the most revenue and draws in the highest rate of active consumers. Pinterest users aren’t there just to look, they are there to spend money.
While Pinterest has normally shied away from being a direct commerce site, they have recently begun to make shopping through their platform easier over the past year. Now, Marketing Land reports that last week when they announced they have introduced price-drop notifications on pinned items. Now, when an item pinned by a user goes on sale, the user will get an e-mail notifying them.
This builds on the previous introduction of “rich” product pins. At first, Pinterest wanted to be a social site, but now it is trying to “turn pinners into shoppers” and it appears they are going to be very successful.
There will be no fee associated with these price alerts or the rich product pins, however it seems very likely Pinterest could turn to some sort of “promoted pin” offer in the near future, as they try to woo consumers and marketers alike.
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