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Pinterest is making it easier for brands and consumers to connect with a number of new tools aimed at getting more products in front of interested viewers.

“Shop a Brand”

The company announced a slew of new updates designed to improve personalized results for users and make browsing products and brands better than ever.

“These updates help retailers get in front of customers who are looking for related products, and Pinners to see items that match their unique style and taste,” the company said in its announcement. 

Personalized Recommendations

Here’s the quick breakdown of all the new features:

  • Shop a brand: “A new dedicated section from retailers is starting to roll out beneath Product Pins. You’ll soon be able to dive into a brand’s catalog by clicking ‘more from [brand]’.”
  • Personalized shopping recommendations: “Alongside style, home, beauty and DIY boards, you’ll see in-stock ideas related to what you’ve been saving, to match your style. Just click ‘more ideas’ then the shopping tag to start shopping ideas picked for you. Tap + to quickly add the Pin to your board, or click the Pin to go straight to checkout on the retailer’s site. “
  • Catalogs: “Brands can now upload their full catalog to Pinterest and easily turn their products into dynamic Product Pins, which means more shoppable Pins across Pinterest. A new dashboard allows businesses to organize their feed so their products can be discovered and purchased by Pinners.”
  • Shopping Ads: “We’re making Shopping Ads available to all businesses through our self-serve tool Ads Manager. Once products are on Pinterest, brands can easily promote items from their existing product feed with Shopping Ads.”
  • Shopping search: “With more in-stock Product Pins, there are more products to search. Just search for a product like ‘midi skirt’, ‘men’s watches’ or ‘outdoor furniture’ and shopping results appear on the top of home feed. To start shopping, click ‘see more’.”

Pinterest Sticker Icon by DesignBoltPinterest is quickly gaining popularity. Over the last five months, its user base has grown 43.7 percent, reaching over 70 million users. Not only is it one of the most popular social media platforms around currently, it is also generates the most revenue and draws in the highest rate of active consumers. Pinterest users aren’t there just to look, they are there to spend money.

While Pinterest has normally shied away from being a direct commerce site, they have recently begun to make shopping through their platform easier over the past year. Now, Marketing Land reports that last week when they announced they have introduced price-drop notifications on pinned items. Now, when an item pinned by a user goes on sale, the user will get an e-mail notifying them.

This builds on the previous introduction of “rich” product pins. At first, Pinterest wanted to be a social site, but now it is trying to “turn pinners into shoppers” and it appears they are going to be very successful.

There will be no fee associated with these price alerts or the rich product pins, however it seems very likely Pinterest could turn to some sort of “promoted pin” offer in the near future, as they try to woo consumers and marketers alike.