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When it comes to marketing your business, it’s all about image. How people perceive your business will decide whether they decide to come in the door or walk away. This is especially true online.

One of the first images people will see when they find your business is almost always your photos in your local listings on search engines. Thankfully, Google has given you more control and more data on how your images are performing.

With the new insights for photos on business listings, you can see how people are responding to your listing and images and compare them against your competition.

You can easily see the new insights in your Google My Business listing by clicking the Insights tab on the top navigation bar. At the bottom of the screen, you’ll find a graph comparing your business to “businesses like you”.

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You can refine the time-period you want to look at by the past 90 days, past 30 days, and past 7 days.

Unfortunately, you can’t select exactly what businesses you are comparing your site against, nor do you even get to know who the “businesses like you” are. But, the new tool can still be an effective way to make sure you are making a great first impression with your listings on Google.

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