Tag Archive for: Forbes

Luxury Brands: Breaking All the Rules For Social Media

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Mostly, I use this space to talk about concerns and tips for small to medium business owners. But today, let’s look at how the other half lives, so to speak.

When it comes to so-called luxury brands, which means companies who sell very expensive things that you don’t really need, all the rules and tips for social media marketing don’t apply.

Unmetric recently published their Luxury Fashion report to shed some light on how well-known labels like Dior, Burberry and Louis Vitton conduct themselves online. Erika Morphy has more on that at Forbes. What I learned is that those luxury brands don’t need to follow the rules.

You’re told to interact with your audience and make your business’s page a community. Some luxury brands don’t allow any consumers to even comment on their Facebook page and most others won’t respond. Some brands won’t even respond to tweets.

So let this give you something to shoot for. Become a globally recognized force in your industry and you won’t have to try anymore to maintain a profitable social media presence.

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Get the Most Out of Twitter and LinkedIn

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Social media platforms like Twitter and LinkedIn can be overwhelming. There are so many users, all looking for a different experience, that it can be difficult to find who and what you’re searching for. Mallory Woodrow has five ways to network better in her post at Forbes.

1. Connect with those with an opinion you value

Next time you’re reading an article or blog post in your area of expertise, note the author and seek them out on social media. Comment on their articles and tweet at them to build your connection.

2. Write your own content

If you have a business and an are of expertise, you must have something relevant to say and share. Write your own articles. You can share them through social media and connect with others who comment and connect with you.

3.  Use Keywords to sift through Twitter

Twitter is utilized everyday by professionals and non-professionals alike. Even your own timeline may be muddled with a range of personalities. So, to get what you’re looking for, search for keywords. Try to narrow it down as much as possible by getting specific.

Once you’ve found some relevant tweets, get in the conversation with some replies.

4. Join LinkedIn Groups

Similarly, you can search for LinkedIn groups on your specific area of expertise. In some cases, you’ll be able to poke around and make sure a certain group is what you’re looking for before you join.

5. Connect with people interested in you

Be sure to check who is viewing your LinkedIn profile about once per week. If someone who’s shown an interest in you is relevant to you, meaning involved in your field or in a position to help you, reach out to them and build a new professional relationship.

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Facebook’s ‘Snitchgate’ Ends With a Whimper

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Recently, Facebook conducted, what they called a survey, to root out users who registered their accounts under fake names. In a sort of watered down McCarthyism, they asked their friends to “snitch” on other friends and answer whether the name on their account was real or not. As Kashmir Hill, of Forbes, found, those involved in the so-called ‘survey’ didn’t particularly appreciate it.

Facebook’s terms and conditions include a clause that user’s must register under their real name, so it doesn’t seem outlandish that they would want to know whether or not users were living up to that agreement. What’s drawing comparisons to Caligula and the KGB, which is admittedly a bit strong, is the way Facebook went about rounding up the fake name account holders.

Facebook spokesperson Fred Wolens insists that the survey will not be used to enforce the real name policy, but rather to teach machine algorithms to determine real accounts from spam accounts.

This claim, however, suggests that Facebook itself is ignoring its own terms and conditions and those who violate them. So how seriously should users take those same terms?

Also, the options for answering the question: ‘Is this your friend’s real name?’ were: ‘Yes’, ‘No’, ‘I don’t know this person’ or ‘I don’t want to answer’. Every choice carries a possible backlash and since Facebook is being so cagey about how they plan to use the information gathered, there’s no telling what consequences those answers will bring.

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Forbes Talks About Value of SEO

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When a major magazine that focuses on large businesses and exchanges of huge numbers of money talks about how important SEO is, you know that it’s worth knowing about.  Forbes put up an article about search engine optimization and gave a few really great tips.

The article mentions how there are over 12 billion searches each month and that most people never look past the first page on their searches.  Because of this, being on the first page of results for your market is becoming more and more valued and valuable.

The tips they talk about are details such as content, keyword organization, and even speed of the site itself.  The other element I was happy to see mentioned was the reminder to never forget the visitor directly.  I’ve often told people – top listings don’t matter if no one wants to stick around when they visit your page.  Because of this, good web design and focus on attractive details to the customer is important.

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