Email marketing is considered one of the old standards for online marketing. It has existed since the internet boom, and it still works today. Basically, email marketing is making specialized custom emails to generate leads, promote your brand or a specific offer, and initiate deals with consumers.
However, there is a common mistake many marketers are still making that diminishes your brand’s reputation and credibility. Many email marketers are still not creating proper email templates that are optimized for typical inboxes. Simply put, seeing a poorly formatted or designed email sends consumers looking for the button leading back to the inbox, or worse, looking to label your email as spam.
Web Designer Depot writer Lior Levin has a list of 10 ways marketers fail to properly structure their emails, ranging from writing the body copy of the email in a word processor (which attaches extra HTML code that will likely ruin the layout) to forgetting to create a plain text copy for those who require it.
With how long email marketing has existed, you would think most would have it down already. But, judging from my inbox littered with random emails that look terrible or don’t load, it seems some at least need a refresher.