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If your company is trying to establish itself on the internet, a low quality site isn’t an option any more. If you want your business to stand a chance online, you must have a quality design that is as professional as it is memorable.

But, as a business owner that doesn’t focus on web design, getting a great looking professional website can be hard. A lot of startups, hoping to save by not hiring a professional, push a non-designer into the role of developer. Others settle for a shoddy website or no site at all, hoping to have the extra resources to do it properly. Neither works well.

There are ways for startups to get the professional website they want, however there isn’t a magic formula. Getting a great website that will draw in customers takes a lot of hard work and time, but it pays off well. To help get you started, Lior Levin gives some tips on how to work towards the design you want and save a little time and money while you’re doing it. With his tips, all you will need is a competent designer and the drive to create a webpage people will want to visit.

Email marketing is considered one of the old standards for online marketing. It has existed since the internet boom, and it still works today. Basically, email marketing is making specialized custom emails to generate leads, promote your brand or a specific offer, and initiate deals with consumers.

However, there is a common mistake many marketers are still making that diminishes your brand’s reputation and credibility. Many email marketers are still not creating proper email templates that are optimized for typical inboxes. Simply put, seeing a poorly formatted or designed email sends consumers looking for the button leading back to the inbox, or worse, looking to label your email as spam.

Web Designer Depot writer Lior Levin has a list of 10 ways marketers fail to properly structure their emails, ranging from writing the body copy of the email in a word processor (which attaches extra HTML code that will likely ruin the layout) to forgetting to create a plain text copy for those who require it.

With how long email marketing has existed, you would think most would have it down already. But, judging from my inbox littered with random emails that look terrible or don’t load, it seems some at least need a refresher.