How Does Google Handle Linkspam Abroad?

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Have you ever wondered how Google handles web spam in other languages or other countries? According to Matt Cutts, head of Google’s webspam team,  they have people placed on the ground across the globe to handle markets for their native countries.

Cutts, was responding to a question asked online, when he said, “If an algorithm misses something, they are there to find the spam. They know the lay of the land, they know who the big players are, and they’re really quite expert. So if there’s some really unique kind of link spam going on in Poland, for example, there’s a person there.”

The video is below. The question was poorly phrased (Europe is smaller than the US? Really?), but it helps illustrate just how international of a company Google is trying to be. I’ve heard European countries use Google less than the US, but clearly Google is still trying to offer the same experience across the globe.


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