Google is expanding its reach across multiple products. After looking up a place to eat on his laptop, a man soon realized that his Nexus 7 already had the same directions that he previously looked up. It seems that Google can now work across devices, which is quite a step beyond competing search engines. This makes people wonder what Google’s plans for cross platform capabilities are.
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Google Now Is More Amazing Than I Thought Possible : Android
There is no doubt that smartphones have come to take over the mobile phone market in the US, and also the world over, in a big way. But that doesn’t mean feature phones have started moving into the oblivion. In fact, there are many people who wish to remain with feature phone rather than thinking in terms of upgrading to a smartphone. Mobile SEO can’t ignore this fact.
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Yes, Feature Phones DO Still Matter In Mobile SEO
The SEO industry has two groups – one ‘value’ group and the other ‘numbers’ group. Former uses quality and latter uses buying links, spamming etc to gain page ranks. Google’s Penguin update discouraged number strategists by compelling adherence to Google Webmaster Quality guidelines. Ranks of ‘number’ strategists were reduced. However, negative SEO, meaning attacking competitors’ websites by buying spam links, is a challenge. The best protection from such attacks is to check the Webmaster Tools account for an abnormally high number of incoming links and random IP addresses linking. Check their age, patterns and sources and inform Google about the changes you’ve seen. Bing’s Disavow Links tool also allows exclusion of spam links.
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How to Protect Your Site from Link Spam and Negative SEO – Search Engine Journal
Does internet marketing for dentists really matter? It absolutely does and doesn’t have to cost a dime! Start by claiming all of the free social media profiles, then decide if you want to pay for premiums site and placement in search engines. Frequency is the key to any successful advertising campaign…the more people see your name, the more likely they will think of you when they need your services. At a minimum get out there and claim your free advertising!
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Why Internet Marketing Should Matter to Dentists – Dentistry IQ
Google has progressively been warning sites about bad links. It appears that now they can just ignore them. In April, the Google Penguin Update was released. Sites with bad links could be punished in various ways, such as the site having less weight for the search engine. There seems to be debate over what Google will do but one thing that seems clear is that Google wants to fight harder against bad links.
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Insanity: Google Sends New Link Warnings, Then Says You Can Ignore Them
There have been notifications sent to sites by Google for unnatural links. Google is making people think they must remove unnatural links and doing so very fervently. Some sites are now charging people to remove those links. There are options though that people receiving the notifications can take. They can threaten to sue (as some have done), wait for Google to create a remover tool, or just ignore them.
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Link Directories: Want Us To Remove Your Links? Pay Us
Gaurdlex, an SEO security company has demanded that a blog cease and desist relations with a client who is charged with illegal action. They claim that Gaurdlex is losing money because the blog is costing them penalty fees from search engines using the blog’s links in their results. This “piracy” suit is extremely bizarre.
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SEO company rep says it’s illegal to link to his clients’ websites – Boing Boing
Google is on the cusp of the latest technology and some think they are about to put the Search Engine Optimization (SEO) industry out of business. Google wants to make sure users get the most relevant content at their fingertips, so they are harnessing the power of the social media. After the launch of Google+ the search engine is using social media to help determine what is, and what is not, relevant content.
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The Death of SEO: The Rise of Social, PR, and Real Content – Forbes
The article in question was about search engines and how they are undermining the FTC’s guildlines in relation to “Paid Inclusion”, specifically, Google. It was also mentioned that the author of the article (Danny Sullivan) wrote to the FTC about his concerns, and that the FTC did not respond even after a month had passed.
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On Google Earnings Call, Google Ignores FTC Definition Of “Paid Inclusion”
Many SEO companies know that sometimes their clients have in mind that they must rank for a specific keyword. No other options are acceptable for them. And even though you try to tell them that ranking for that keyword will take a great amount of time and effort because of their competition or that ranking for that keyword isn’t worth the effort they think it is, they do not budge.
It can be intensely frustrating (check out this story at Search Engine Journal for a good example) and even if you accept the request by the client, sometimes they are not happy with the results produced even if/when you satisfy their needs. What can be learned from this?
If you need SEO for your site, realize that keyword targeting is still important but is not the ONLY thing SEO does. SEO is about generation of quality traffic. If you focus only on ranking for keywords, you’re missing a lot. When you show up for keywords on the SERPs it’s good as a testament to the work that you’ve done, but are you getting quality traffic for those positions and those keywords?
In many cases the keywords you get better traffic from may not be the keywords you’re actively checking. The best way to find these are to check your Analytics tools to see what people are finding you with on the search engines.
Real SEO brings quality traffic to the site in many different ways, not purely from specific keywords you might be targeting. This has changed especially since the Panda and Penguin updates – overoptimization of specific keywords is penalized even more readily now. So if you’re focusing on just one keyword, that runs a big risk of making all of your rankings worse than they were before, even using what used to be fully functional SEO tactics.
If you do hire a professional SEO team, keep in mind that they should be doing work beyond just trying to rank for specific keywords, and if they don’t, be cautious. And don’t expect rankings to be the only positive results from this work – you should want to get some quality traffic from the work being done. Good rankings is just extra gravy on top that you can look at and be happy about.
