Google is introducing new vehicle ads specifically for car dealerships to reduce the gap between online car sales and in-person dealerships.
While car sales have traditionally been something largely done in person, many dealerships have seen big shifts towards online sales over the past two years. Not only did Google’s data show that 89% of car buyers research their vehicle online, but 16% also did their entire purchase online in 2021.
What Are Google Vehicle Ads?
With the new ads, dealerships can now highlight cars for sale nearby in relevant searches. The ads include a few important details about the car, including the location, make and model, price, and dealership name.
If tapped or clicked, the ads then take users to the dealer’s website for more information about the vehicle. From there, they can get more information to come to make a purchase in-person or to order online (if your dealership provides that service).
How To Gain Access to Google Vehicle Ads
As a new test, vehicle ads are only available to auto dealerships in America.
The ad format is also not automatically shown within ad accounts. To gain access, you or a representative for your company must contact Google.
Once given access, you will need to upload your inventory through Google Merchant Center and connect your vehicle inventory feed to your Google Business Profile.
What Vehicles Are Allowed
Currently, only commercial auto dealerships are eligible to run vehicle ads. Private or individual sellers are not eligible.
Google also has several restrictions on what vehicles are allowed. At the moment, only non-commercial passenger vehicles are eligible in vehicle ads.
Restricted vehicles include:
Recreational vehicles
Commercial vehicles
Farm vehicles
Buses
2-wheelers
Trains
Boats
Airplanes
Any outdoor utility vehicles
In early testing, Google says it saw an average increase of 25% in conversions for auto dealerships, along with more qualified leads and increased awareness of accompanying text ads.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/Google-Vehicle-Ads.png6301120Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-21 20:55:412022-03-21 20:55:43Google Launches New Vehicle Ads For Auto Dealerships
If you’re a business owner or operator, you’ve probably been told 100 times by 100 different people that you just HAVE to invest in Search Engine Optimization. Unfortunately, you’ve also likely never really heard why SEO is so important beyond broad mentions of “being found online” or that “everyone uses Google.”
Marketers and salespeople have a bad habit of talking about the power and benefits of optimization without explaining what sets it apart from other types of online marketing, how it impacts your ability to reach new markets, and why many SEO packages don’t cut it.
So today, I wanted to do just that.
What Is Search Engine Optimization
Before we can talk about what makes SEO special, we have to talk a bit about what it is.
In the simplest terms, search engine optimization is the name for a wide range of strategies and techniques used to increase your visibility on search engines.
In the past, this could be boiled down to the phrase “making your website the top result on Google searches.” These days, search engines are much more complex and what might be the top result for one user might be completely different for another.
As such, SEO has evolved to focus more on overall visibility across Google’s many systems with the goal of attracting as many potential customers as possible to your site.
How SEO Works
For our purposes today, we aren’t going to go very in-depth discussing the numerous strategies or techniques used in SEO. Otherwise, we’d be here all day.
What matters for this discussion is understanding that these methods affect how Google sees and ranks your site.
While some strategies are dedicated to helping Google understand the content that is on your site, others are intended to boost the overall value of your site. Combined, these approaches help ensure Google picks your site for relevant searches and gives you the best chance to attract website traffic.
Why SEO Is Essential in 2022
Google Is The Most Visited Site In The World
Marketers always like to say “everyone uses Google” to emphasize the importance of SEO (and they aren’t necessarily wrong), but what does that really mean?
It means that Google is a massive part of daily life for practically everyone around the globe, and can massively influence what information we see, who we do business with, and what products people buy.
The most popular site in the world NOT owned by Google – Facebook – sees less than a quarter of the traffic seen by Google.com.
No matter how you try to spin it, Google acts as the central hub to the internet for the vast majority of people out there. If you don’t play by their rules, you risk being disconnected from this hub and any potential traffic you might get.
Organic Search is Still The Main Driver of Traffic
When considering where to invest their marketing budget, many businesses find themselves asking the same question: “Why should I spend money on SEO, which is complicated and not guaranteed to pay off, when I could instead run ads that are guaranteed to appear above those search results?”
Organic search results get underestimated because ranking highly is rarely a sure thing – even for the biggest companies. Meanwhile, paid search ads are built around driving results without uncertainty.
Despite this, there is actually a very simple reason you should invest in organic search optimization.
At the end of the day, the majority of search results still result in a user clicking an organic link from regular search results. So while it may seem riskier, investing in search engine optimization has the chance for much larger rewards.
Better SEO Means Better User Experience
Every brand wants its website to provide the best user experience possible. A positive user experience increases the likelihood of driving conversions, while negative user experiences can sour people on your company entirely.
So, it should come as good news that the majority of SEO practices are intended to improve user experience in a variety of ways including speeding up your site, making it easier to use, and improving accessibility.
By ensuring you are optimized for search engines, you are also investing in improving your site for the real potential customers who will soon be visiting.
SEO Is a Process That Is Always Changing
Companies looking to save some cash on SEO will have an easy time finding dozens of cheap SEO packages across the web. The problems with the packages are numerous, but the biggest red flag is the assumption that SEO is something you do once.
In reality, SEO is something that needs to be done regularly to have a real impact.
When left alone, Google assumes websites are becoming outdated or irrelevant. No matter what industry you are in, there are always new products coming out, new information that can benefit your customers, and new ways to improve your site.
Additionally, Google itself is always changing. The company releases new guidelines, algorithm updates, and features for webmasters seemingly every day. Any cheap package deal is unable to take these updates into account and help your company stay ahead of the rapidly changing search results.
SEO Results Amplify With Time
Unlike almost any other form of marketing, search engine optimization is one of the few investments which tends to build on itself for greater and greater results.
As you optimize your website and create quality content to improve your search rankings, you also provide a more robust presence online. Your website becomes an even greater resource to potential customers. You start getting linked to by others in your industry. People start sharing your brand around social media.
Ads may drive immediate results, but these tend to stabilize with time. Effective search engine optimization, on the other hand, pays increasing dividends the longer you invest in it.
The role search engines play in our lives will only continue to grow as people become more connected and expect information to always be at their fingertips. For all these reasons, it is imperative that companies invest in the best optimization practices possible if they want to continue reaching prospective customers in an increasingly digital world.
Due to the long-term impact of SEO, the best time to start optimizing your website was probably months or years ago. The second best time, however, is now.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/03/What-Is-Search-Engine-Optimization1.png6301120Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-17 18:39:372022-03-17 18:39:39What Is Search Engine Optimization and Why Do You Need It
Inspired by the popularity of TikTok, Google is working to find new ways to include short-form videos in search results.
Google Product Manager Danielle Marshak revealed this during a recent episode of the Search Off the Record podcast with hosts Gary Illyes and Lizzi Sassman from Google’s Search Relations team.
Why Google Is Interest In Short-Form Videos
Though the entire episode is more broadly focused on discussing how Google handles video content in search results, the conversation eventually turns to the most popular video format of the moment – short vertical videos less than 5 minutes in length.
Beyond their popularity, the Google employees agree there is a lot of interest in short videos because they are easily digestible and can contain a lot of information in a compact package.
As Marshak says:
“And this format, it’s really cool because as I mentioned, it is very concise. You can get a lot of information in a short period of time, and you can also get a loot of different views and perspectives…
“So we think this kind of content could be useful for a lot of different types of search queries, and we’ve been experimenting with how to show it to users more often.”
Could TikTok Videos Appear In Search Results?
Since TikTok is practically synonymous with this specific type of short video, it was only a matter of time before the social video app was brought up.
Interestingly, Gary Illyes explained that the unique way TikTok works makes its content much easier for the search engine to crawl and index compared to others like Snapchat or Instagram.
Since every TikTok video has a unique URL and can be opened directly in a web browser, Illyes says there is a chance the videos could be directly indexed and shown in search results:
“You can actually open it on the laptop and you will end up on a web page and you can actually watch it on the web page. You don’t have to have the TikTok app for watching the video.
“So I imagine that if they allow crawling – I haven’t checked – then we can probably index those videos as well.”
Other Ways Google Is Integrating Short Videos Into Search
When asked about other types of short video content that Google might include in search results pages, Marshak mostly focused on educational or informational content, such as recipes:
“So let’s say, again, you’re searching for some new ideas to make banana bread. And right now, you might see traditional recipes, you might see longer videos, but you could also see short videos, which could just give you a different style or perspective.
“And people’s preferences are different. Some people might prefer to read; some people might prefer a longer video; some people might prefer short videos.
“And so we want to offer a lot of different options to get that type of information, in the format that is most useful for you. So that’s one example.”
From what was said, it seems the ideas are still in their early stages but the episode makes it clear that Google is taking TikTok and its popular video format very seriously. You can expect to see much more of it in search results sooner, rather than later.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/12/Video-to-Content.png6401280Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-03-10 20:28:232022-03-10 20:28:25Google Wants To Emphasize Short Videos In Search Results
It is no secret that the past few years have wildly shaken up the world – especially when it comes to doing business. Coronavirus, international shipping delays, and rising prices have drastically reshaped customer needs and expectations in virtually every market – as a new report from Google makes particularly clear.
Using a comparison of search trends from 2021 to 2022, Google’s data reveals what customers are looking for as we settle into a “new normal” and brace for even more new challenges in the future.
What Customers Want
More than anything, the search trends from Google reveal that customers are looking for brands that can provide the goods and services they are looking for when they need them. This is reflected by significant increases in searches extended hours and quick service.
For example, the report shows these search phrases saw major increases over the past year:
“Late night shopping”: Up 100% year-over-year
“24/7 customer service”: Up 500% year-over-year
“Next day flower delivery”: Up 800% year-over-year
Return to In-Person Events
Google search data makes it very clear that consumers are itching to get back out and enjoy in-person events again, now that the coronavirus pandemic appears to be winding down. This has led to growth in searches for phrases like:
“Cinema near me”: Up 300% year-over-year
“Seating chart”: Up 600% year-over-year
“Spring break”: Up 100% year-over-year
“Unique things to do in”: Up 100% year-over-year
Some Pandemic Trends Linger
While shoppers are eager to ditch some aspects of the pandemic, Google pinpoints a few trends which popped up during quarantines and appear to be sticking around. These “sticky” trends include:
“Makeup game”: Up 700% year-over-year
“Best movies to stream right now”: Up 300% year-over-year
Google has confirmed that it is “slowly” rolling out the Page Experience update for desktop search results.
Back in November, the search engine notified webmasters that it planned to extend the Page Experience update – originally limited to just mobile search results – to desktop search results by February 2022.
The page experience update is now slowly rolling out for desktop. It will be complete by the end of March 2022. Learn more about the update: https://t.co/FQvMx3Ymaf
While the update is rolling out on schedule, the company says the update will not be completed until closer to the end of March.
What You Should Know About The Desktop Page Experience Update
For the most part, the algorithm update looks identical to the update introduced to mobile search results last year. As such, the most important aspect of the update is the use of Core Web Vitals metrics to measure website performance.
“This means the same three Core Web Vitals metrics: LCP, FID, and CLS, and their associated thresholds will apply for desktop ranking. Other aspects of page experience signals, such as HTTPS security and absence of intrusive interstitials, will remain the same as well.”
One factor is being dropped from the desktop Page Experience update, however. For obvious reasons, this version of the update will remove the mobile-friendliness signal which was originally built into the update.
What Does This Mean For Your Site?
If you have been having good performance on mobile search results, you are probably fairly safe from the newer desktop version of the Page Experience update. However, if you’ve seen drops in search visibility or performance from mobile searches in the past year, this update is likely to compound your pain.
To help you predict how the algorithm update will impact you, Google Search Console is launching a new report specifically dedicated to Page Experience metrics for desktop versions of sites.
This report is available in the Page Experience tab of Google Search Console, immediately under the mobile report.
As Google Ads continues to release constant new features, upgrades, revamps, and other updates seemingly every day, brands can often get stuck in “reaction” mode – finding out the latest updates and revamping their plans and strategies in response.
It is obviously important to stay up to date with what Google Ads is doing – otherwise, your advertising strategies may become less effective and start costing you more than they are bringing in. At the same time, when you focus too much on the constant stream of updates coming from the company, it leaves very little room for long-term strategies.
Thankfully, Google Ads Vice President, Jerry Dischler, recently gave all of us a glimpse into the company’s roadmap for 2022 by detailing three top priorities for the company this year: automation, measurement, and privacy.
In a blog post, Dischler explained how Google Ads is using these three priorities to shape its product and provided a clearer view of what businesses can expect from the ad platform moving forward.
While the three priorities themselves may not be particularly surprising, it is Dischler’s explanation of how the company sees these tenets which provide the most insight into what Google Ads will look like in the future and how brands can start preparing for upcoming changes today.
Automation Is The Norm
As the internet seemingly moves faster and faster each day, brands are relying heavily on automation to keep their online advertising agile and efficient.
Dischler says he has seen this not just in the data from companies across the platform, but also in speaking personally to advertisers around the world:
“In meeting with many advertisers, I’ve heard how readiness, speed and agility have been critical for managing complexity and driving growth in these uncertain times. That’s why advertisers are turning to automation more than ever before. In fact, over 80% of Google advertisers are now using automated bidding to free up time and improve ad performance.”
To ensure these automated tools remain competitive, Google is focusing on improving automation within Performance Max and Discovery campaigns.
While the company is likely to continue introducing automation into other areas of Google Ads as well, the company is emphasizing these two campaign types because they offer a number of specific benefits:
Easier Ad Management
Cross-Channel Reach
Improvements in Incremental Conversions
Lower Cost Per Action (Cost Per Click)
Measurement In A New Era of User Privacy
Data measurement has always been a key benefit of online advertising, making it possible to not only target your ads based on collected user data but to also track the success of your campaigns in real-time.
Recently, though, this has been severely complicated by a wave of new privacy protection measures led by Apple’s iOS14 update. Since the release of this update, Apple users have to opt-in to sharing their data with sites and advertising platforms, rather than allowing their information to be collected by default.
As this approach to user privacy continues to spread, with Google set to introduce their own versions of these tools soon, the company says it is also working on new solutions which will allow brands to properly measure the value of their marketing efforts.
These solutions include:
Enhanced Conversions
Consent mode
Conversion Modeling
Data-Driven Attribution
Focus on First-Party Data and Privacy-Safe APIs.
Changes To Privacy Guidelines
While Google wants to ensure advertisers can track their ad performance and measure the value of their online advertising efforts, the company also wants to be more transparent about its data collection methods and give users more control over their personal information.
To do this, the company has made broad changes to its privacy guidelines, including a significant update to its Privacy Playbook. These changes reframe Google’s approach to better balance the needs of both advertisers and users by highlighting three specific goals for the future:
Building direct relationships with customers
Keeping data accurate and actionable
Keep your ads relevant
Be Ready For The Future of Google Ads
If you want to be ready for the changes coming to Google Ads in 2022, Dischler makes it clear. Brands need to go back to the drawing board.
Instead of focusing on creating great ads one at a time, successful brands are looking to automation to keep their ads as relevant as possible, using direct customer connections to keep their advertising data accurate, and redoubling their commitments to protect their users’ privacy.
https://www.tulsamarketingonline.com/wp-content/uploads/2022/02/Copy_of_E02702436-Google-APM-NYE-Campaign-.max-1000x1000-1.png5631000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-02-17 19:03:482022-02-17 19:07:27Exploring The 3 Top Priorities For Google Ads in 2022
Any small-to-medium-sized business owner or operator is all too aware that it often feels like the odds are stacked against them – especially when it comes to competing with larger companies on Google.
It’s something Google rarely addresses outright, but it seems clear that big companies have several advantages which can make it hard to compete. This is why one person decided to ask Google’s John Mueller about the situation during a recent Office Hours hangout chat with Google Search Advocate.
As Mueller acknowledges, Google is well aware that big brands often receive natural competitive advantages. But, he also had some advice for smaller brands trying to rank against massive brands – big sites face their own unique problems and limitations which can give you a chance to get the upper hand.
John Mueller’s Advice For Small Companies On Google
The original question posed to Mueller included two parts, but it was the second half that the Search Advocate decided to focus on. Specifically, he was asked:
“Do smaller organizations have a chance in competing with larger companies?”
From the outset, he says its a bit of a broader “philosophical” question, but he does his best to show how smaller companies have consistently been able to turn the tables against larger brands. For example, Mueller points to how many larger companies were so invested in using Macromedia Flash, they stuck with it long after it became clear it was not helping their SEO. Meanwhile, smaller sites often knew better and were able to use this against their competition.
“One of the things that I’ve noticed over time is that in the beginning, a lot of large companies were, essentially, incompetent with regards to the web and they made terrible websites.
And their visibility in the search results was really bad.
And it was easy for small websites to get in and kind of like say, well, here’s my small website or my small bookstore, and suddenly your content is visible to a large amount of users.
And you can have that success moment early on.
But over time, as large companies also see the value of search and of the web overall, they’ve grown their websites.
They have really competent teams, they work really hard on making a fantastic web experience.
And that kind of means for smaller companies that it’s a lot harder to gain a foothold there, especially if there is a very competitive existing market out there.
And it’s less about large companies or small companies.
It’s really more about the competitive environment in general.”
While it is true that it can seem very difficult to compete with the seemingly unlimited resources of bigger brands, history has shown time and time again that bigger brands face their own challenges.
As Mueller concludes:
“As a small company, you should probably focus more on your strengths and the weaknesses of the competitors and try to find an angle where you can shine, where other people don’t have the ability to shine as well.
Which could be specific kinds of content, or specific audiences or anything along those lines.
Kind of like how you would do that with a normal, physical business as well.”
In the end, big brands competing are much like David facing down Goliath; if they know how to use their strengths and talents to their advantage they can overcome seemingly unbeatable challengers.
You can watch Mueller’s answer in the video below, starting around 38:14.
https://www.tulsamarketingonline.com/wp-content/uploads/2021/05/Google-Page-Experience-Desktop1.jpg343720Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-02-15 19:34:152022-02-15 19:34:17Google’s Advice To Small Companies Competing Against Big Brands
Google Maps reviews have long been an important tool for both consumers and brands – allowing shoppers to share their experiences with other potential customers and letting brands showcase their great services where shoppers are most likely to be.
Now, the company is finally explaining how this system works, including how Google Maps moderates reviews and automatically spots fraudulent, misleading, or inappropriate reviews among the millions of legitimate reviews posted every day.
In a recently published overview, the company says it relies on 5 key strategies to consistently ensure reviews on Google Maps are authentic, useful, and relevant for other consumers.
1. Strict, Up-to-Date Content Guidelines
The first line of defense against malicious or inappropriate Google Maps reviews is a strict set of guidelines dictating what sorts of content are appropriate on the platform.
As the guide says:
“We’ve created strict content policies to make sure reviews are based on real-world experiences and to keep irrelevant and offensive comments off of Google Business Profiles.”
Additionally, Google points to its regular updates to these policies to stay ahead of bad actors. For example, the company points to the quick steps it took to prevent reviews criticizing health policies following the spread of COVID-19.
“We put extra protections in place to remove Google reviews that criticize a business for its health and safety policies or for complying with a vaccine mandate.”
2. Integrating Content Policies Into Google’s Algorithms
Once a policy is set, it is disseminated to every relevant area of Google Maps. That means it not only goes into training material for human moderators but also goes into Google’s own machine learning algorithms.
Broadly, this allows Google’s algorithms to evaluate new reviews for a variety of red flags, including:
Does it contain offensive or off-topic content?
Does the Google account have any history of suspicious behavior?
Has there been uncharacteristic activity – such as an abundance of reviews over a short period of time? Has it recently gotten attention in the news or on social media that would motivate people to leave fraudulent reviews?
3. Using Human Moderators To Understand Nuance In Reviews
Of course, automated systems do not always understand the subtleties necessary to tell the difference between legitimate and illegitimate reviews or criticism. This is why Google Maps reviews also rely on a robust team of human moderators to review content and guide algorithms.
As the blog post explains:
“Training a machine on the difference between acceptable and policy-violating content is a delicate balance. For example, sometimes the word “gay” is used as a derogatory term, and that’s not something we tolerate in Google reviews. But if we teach our machine learning models that it’s only used in hate speech, we might erroneously remove reviews that promote a gay business owner or an LGBTQ+ safe space. Our human operators regularly run quality tests and complete additional training to remove bias from the machine learning models.”
4. Encouraging Community Moderation
Google doesn’t believe moderation ends once a review or comment gets posted. Once visible to the public, Google strongly encourages businesses or other users to report fake or inappropriate reviews.
“Like any platform that welcomes contributions from users, we also have to stay vigilant in our efforts to prevent fraud and abuse from appearing on Maps. Part of that is making it easy for people using Google Maps to flag any policy-violating reviews.”
5. Predicting Where Fake Reviews Will Happen
Lastly, Google works to stay ahead of users by identifying listings in Google Maps which are most likely to be the targets for malicious activity. For example, Google may increase protections for a listing if it is involved in a political event or has recently been in the news.
As the guide explains:
“In addition to reviewing flagged content, our team proactively works to identify potential abuse risks, which reduces the likelihood of successful abuse attacks. For instance, when there’s an upcoming event with a significant following — such as an election — we implement elevated protections to the places associated with the event and other nearby businesses that people might look for on Maps.”
Modern consumers rely on online reviews more and more, and Google Maps is one of the biggest places for shoppers to turn before doing business with someone. Though bad actors may manage to slip through the cracks from time to time, it is good to know that Google is always striving to ensure consumers and businesses can rely on these reviews to give an honest assessment of local businesses.
https://www.tulsamarketingonline.com/wp-content/uploads/2020/01/Google-Reviews.png290640Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-02-03 19:52:522022-02-03 19:52:54Explaining How Google Maps Reviews Work
A new study conducted by Google and Boston Consulting Group indicates that 90% of consumers are willing to give brands their email addresses, so long as there is an incentive.
The results come from an exploration into how consumers view modern advertising, including targeted ads, sharing personal information with advertisers, and email marketing.
As online advertising has become more pervasive and personalized to consumers, it is widely believed that shoppers have become jaded and worn down by online ads. As such, many believe shoppers are generally unwilling to engage with online advertisers. However, this study refutes this idea quite clearly.
Instead, the findings show that modern consumers are quite willing to engage with ads on the condition that they are relevant to their needs and interests.
How Consumers View Targeted Ads
First and foremost, the new research makes it clear that advertisers do not dislike all advertising. They dislike irrelevant advertising, with 65% of people saying they have negative experiences with ads that are not relevant. Additionally, 74% of consumers say they only want ads that are relevant.
These consumers are also largely aware that receiving ads that are targeted to their interests requires some amount of data sharing.
According to Google’s research, most consumers are willing to share some personal information, so long as it is not overly invasive.
At the same time, some demographics are more willing to share specific details such as their gender, age, or online activity compared to other groups.
For example, Young Urban Professionals tend to be more willing to share their social media activity, but less willing to tell advertisers their gender.
When consumers’ concerns are addressed, users may be even more willing to share personal details. These concerns include what specific information is being collected, how an advertiser is collecting this information, and what they intend to use it for.
How Incentives Increase Data Sharing
Another major concern advertisers need to address is “what’s in it for me?”
While nearly 1 in 3 consumers say they are willing to give out some personal information such as their email address for absolutely nothing, more than 90% say they are willing to give their email address if given the right incentive – such as a discount or free sample.
Not only does an incentive simply give a person a reason to sign up, but it also gives a brand an opportunity to prove themselves to shoppers and earn their trust.
This is crucial for brands because at least 29% of new customers say they start from a place of mistrust with all companies from any industry. Why? Because they are concerned that brands will then sell their private information to less scrupulous marketers.
As Google’s report explains:
“And while almost 60% of customers believe that companies are selling their data, our research found that very few brands do that.
Marketers understand the value of data and the trust their customers place in them — and how customer-centric, data-driven marketing unlocks significant gains across business objectives.”
Key Takeaways
Google’s report concludes with three major recommendations based on the study’s findings:
Build trust by prioritizing transparency
Create great experiences through first-part data
Build a data-centric organization that respects privacy at all levels
https://www.tulsamarketingonline.com/wp-content/uploads/2022/02/Google-Email-Marketing-Incentives.png12602240Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-02-01 19:58:462022-02-01 19:58:48Google Says 90% of Consumers Will Give You Their Email Address For The Right Incentive
Google Ads is testing including small favicons next to links in ads shown on search results.
Over the weekend, some users noticed that ads for food delivery service UberEats were including a small icon of a pizza slice when they appear in search results.
This was particularly notable because the icon looks like a typical emoji for pizza when emojis are “invalided or unsupported characters” according to Google Ads policies.
Thankfully, Ginny Marvin, Google Ads’ product liaison, has clarified that the icon is actually a favicon – a small visual icon associated with a URL. These icons already appear on many search results, as well as within many browsers when visiting a website.
Marvin went on to confirm that the company is testing using these icons in ads on search results to make advertisers more identifiable:
This is part of a series of small experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query.
Currently, the test appears to be limited to a very small number of advertisers on a small number of search results for some users. Still, the immediate interest in these ad favicons across social media likely reinforces that these icons not only make it easier to recognize advertisers. They make ads more attention-grabbing for users.
https://www.tulsamarketingonline.com/wp-content/uploads/2019/02/GoogleAdsGoogleAdwordsManagementPageFeaturePicture2.jpg4001000Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2022-01-25 18:08:132022-01-25 18:08:15Google Ads Tests Using Favicons To Make Ads Standout
