New YouTube Tools Lets You Track All Your Brand Mentions In One Place

YouTube is making it easy to track mentions of your brand across its platform – including paid ads, collaborations, and organic content – all in one place. 

The new Brand Pulse report tracks brand mentions across the entirety of YouTube in real-time, giving you a full view of your brand’s presence on the platform. 

In the announcement, YouTube said this is the first time that brands can easily monitor their full presence on the platform without multiple tools or manual monitoring:

“Historically, brands have found it difficult to measure the full impact of their presence across organic touchpoints — such as their YouTube channel, user-generated content and creator collaborations — together with their paid advertising.

That’s why today we are introducing the new brand pulse report. The report provides a unified view of your brand’s presence across all of YouTube — paid and organic. You’ll be able to better measure where you’re driving impact across the platform and maximize your return on ad spend.”

What Gets Tracked

Using a new multimodal AI system, the Brand Pulse report tracks every brand mention across YouTube including logos, product shots, text mentions, and even quick name drops. 

The report also includes a number of metrics like “Total Unique Viewers” and “% Share of Watch Time” which give you a better understanding of your audience and contextualize your presence. 

Turning Data Into Actionable Steps

Brands can leverage the insights from the Brand Pulse report to boost popular organic videos with partnership ads and use the data to inform their own content, connect more authentically with their audience, and boost ROI.

The report is already available to some advertisers, and is expected to be widely available soon. 

For more, read the full announcement here.