The “Pepsi Challange” of the 1970’s and early 1980’s was a classic marketing move that created tons of similar advertising campaigns. In the challenge, Pepsi went to popular areas like shopping malls and had public participate in blind taste tests, in which people seemed to prefer Pepsi over Coke.
Microsoft is now using a similar marketing campaign with Bing. The new campaign, available at BingItOn.com, allows people to blindly compare search results side-by-side on the same page. Microsoft is even claiming people so far choose Bing 2:1 over Google. Microsoft believes that Bing is a higher quality search engine and are trying to convince the public to “break the Google habit.” They are even offering prizes for those who take the challenge.
First, you enter a query or choose from a list of suggested searches, and the site presents you with two sets of unbranded results. Then, you decide which you prefer. After you’ve done this five times, the site will tell you which search engine you chose.
The site doesn’t let you have the full capabilities of either website, but focuses only on basic searching and results.
To see the original article:
Bing Offers Own Version Of “Pepsi Challenge” Against Google: “Bing It On”