Thinking of Cheap SEO? How To Separate Expert from Amateur SEO

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Although online marketing services can help a young business reach clients, not all service providers in the field are equally competent. In an article on the Search Engine Journal site, search engine optimization (SEO) consultant Gregory Smith claims that providers relying on cheaper SEO methods can harm their clients in the long run. Smith names ways to determine a potential SEO consultant’s level of professionalism.

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Why There’s No Such Thing as Cheap SEO or Link Building | Search Engine Journal

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Google Analytics Data Being Added To AdWords Column Choices

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A new feature currently being developed by Google, Analytics, should be coming to AdWords soon. It has begun its small beta testing to a few select accounts. Not much is known about the new success of the testing or any other intended features, but GA is a long awaited feature for marketers. Its introduction will perhaps bring a new, slightly more organized Columns tab where you can customize the page better.

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Google Tests Adding Analytics Data To AdWords – Search Engine Land

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10 Key Internet Marketing Techniques For New Businesses

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In an article on the Search Engine Journal site, Sujan Patel lists ten online marketing methods for new firms. Despite the article’s headline and lead paragraph, not all of the listed methods focus strictly on search engine optimization (SEO). Methods pertaining to SEO include keyword selection, content generation, and visitor data collection. Other methods mentioned in the article include branding, social networking, link building, and guest posting.

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10 SEO Techniques All Startups Should Be Using | Search Engine Journal

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Ad Targeting Algorithms Can Make A Difference of Billions

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“Ad Targeting is Hard” is an informative article that describes what is working well and not so well when trying to reach an user. One targeting method that is profitable is Google AdWords. Another, used by Microsoft has been a losing proposition. The article explains the complexity of Algorithms and the vast amount of data needed to correctly train the Algorithms. Finally, the article describes the attributes of a successful targeting campaign.

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Ad Targeting Is Hard – TechCrunch

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5 Bad SEO Shortcuts

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Since the introduction of Ecommerce sites, their marketing, production and selling have matured significantly. Search Engines are programmed in such a way that to reward relevance, popularity, and quality. Ecommerce sites often mistake the choice of SEO shortcuts that could well work in the short term but they can be revealed and penalized later. The 5 important SEO shortcuts that must strictly be avoided are buying links, stock product descriptions, irrelevant content sections, fake profiles and low value linking.

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5 SEO Shortcuts to Avoid | Practical eCommerce

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All Your SEO Content – Not Good If People Don’t See It

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If you are trying to get traffic to your site killer content is one of the best ways to do it. One of the biggest tips to help your site to better is to make sure it gets published. You can’t get traffic if it isn’t even there. Also discussed in this article are using Social Connections to build traffic. This article is a must read if you are working on getting more traffic to your site.

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Fear the OP: Understanding the Opportunity Cost of Delaying a Content Generation Strategy for SEO [Data] | Search Engine Journal

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Google AdWords Lawsuit Checks – Are They Legit?

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Many people have been receiving checks as the result of an alleged class action lawsuit filed against Google for allegedly overcharging advertisers. The class action lawsuit appears to be legitimate, but the amounts of the checks, some as little as seven cents, hardly seem worth the paper they are printed on.

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Google Adwords Settlement Check: Is It a Scam? – Better Business Bureau (blog)

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How Are National SEO and International SEO Different?

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International SEO is quite different from national SEO. If you are doing national search all you have to do is look into local domains or sub-domains or folders which are termed as geo-targeting. On the other hand you if you are to do international SEO, you have to know languages which are not your mother tongue. But if you have some knowledge about SEO, you can very quickly get proficient at international search.

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Is International SEO Really That Different From “National” SEO?

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Where Does Negative SEO Come From?

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‘Negative SEO’ means anything malicious someone does to harm your site’s rankings. If someone really attacks your link profile and if it going to be effective you’ll see unexplained. The Impact of an attack is often temporary. People many times use methods that get quickly removed or discounted and when the link go away, the problem always goes away. It is easy to be so aggressive that Google spots the attack and devalues the links. If someone really is out to get you and wants to spend time and money, there is no doubt, they can do a lot of damage . The SEO problems for websites in 2012 in 99% of cases are self-inflicted.

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Were You Hit by Negative SEO? | SEOmoz

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Google+ for Your Business [Infographic]

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With millions of searches happening daily, it’s no secret that Google can impact your business in a positive way. Google plus is a fairly recent social media platform that focuses on interaction and sharing. Thanks to Unbounce, they have created a beyond helpful infographic that highlights the importance of harnessing this power of Google+ and the hugely beneficial aspects of this service.

Google Plus for Business [infographic]

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