Turn reviews into marketing materials with Google’s #SmallThanks HubPosted on 11.27.17 by
Every small business person knows there is no marketing quite as powerful as word-of-mouth. No matter what you promise in your ads, it won’t pack quite the punch as a positive, well-written review for your business. But, what if you could turn your positive reviews into your ads?
With the help of Google’s #SmallThanks Hub, you can no do just that. The new online resource aims to help small businesses create top-quality digital and printed marketing materials based on your Google reviews.
“Simply search for your business name on the site, and we’ll automatically create posters, social media posts, window clings, stickers and more — based on the reviews and local love from your customers on Google,” writes Google’s vice president of marketing for Ads & Americas, Lisa Gevelber, on The Keyword blog.
The new resource is available to all US businesses with a verified Google listing with an address.
“Reviews from your fans are like digital thank you notes, and they’re one of the first things people notice about your business in search results,” writes Gevelber in the announcement.
In the post, Google also highlighted data indicating that up to 71% of consumers say positive reviews in search results make them more likely to visit that business and that business listings boasting positive reviews receive up to a 360% increase in click-throughs to their website.
As part of the launch of the #SmallThanks Hub, Google also included a few tips for small businesses. These include keeping your Google listings up to date, encouraging customers to share reviews online, and posting “Find us on Google” stickers in their store and across social media.