Stay on Target: The TMO Blog

Quick News of the Week – April 18 2014

Posted on 04.18.14 by Taylor Ball

With the constant stream of news coming out of the SEO industry, it can be hard to keep up with all the latest updates without missing some important information. Below, we will go through all of the news from the week that we missed the first time. Yahoo’s Market Share Dips Even Lower Yahoo’s Q1 2014 earnings gave some optimism that the company had some life in it, but don’t get too hopeful. The latest market share analysis of the search market shows that Yahoo is still falling, while Microsoft benefits and Google stays comfortable with their two-thirds of the… Read more »

Tearing Down SEO Myths With Matt Cutts

Posted on 04.17.14 by Taylor Ball

For an industry that relies on as much data as the SEO market does, there is never much certainty that the popular optimization tactic being preached at the moment is a legitimate strategy. We rarely have the definitive answers from the source needed to keep all the confusion down, and new myths seem to spring up overnight. To counter the constant flow of SEO myths, Google’s distinguished engineer Matt Cutts used one of his recent Webmaster Help videos to debunk many of the misconceptions surrounding the world’s most popular search engine. This isn’t the first time Cutts has used his… Read more »

Does Google’s Disavow Tool Really Work?

Posted on 04.17.14 by Taylor Ball

Since Google unveiled the Disavow Tool in October of 2012, webmasters and SEOs have treated it almost like a magic cure-all for bad linking decisions, black hat SEO, and any sort of penalty they receive from Google. Despite the obsession with the Disavow Tool, every online poll of the effectiveness of the tool suggests it isn’t as smooth of a solution as some make it out to be. For example, a poll from Search Engine Roundtable claims that only 13% of webmasters had success using the Disavow Tool. Of course, Search Engine Roundtable openly admits their polls are far from… Read more »

Is Google Going to Favor Secure Sites in Search Results?

Posted on 04.16.14 by Taylor Ball

Matt Cutts has been urging webmasters to use strong encryption measures on their sites for quite a while, and he has hinted that one day Google may start rewarding those sites in their search results. Google has remained mum on the issue entirely, but there are rumors swirling that Cutts is doubling down and pushing for an algorithm update that would favor secure sites within the company. At the SMX West conference, Cutts explained why the search engine would benefit from favoring encrypted sites by saying that it would save Google a large amount of time when new security panics… Read more »

Google and Search Engine Land Tease Big AdWords Announcement

Posted on 04.15.14 by Taylor Ball

Google has been hinting that AdWords is up for a major overhaul, with tons of new features and tools. They have recently announced the big AdWords presentation will occur on April 22, as Jerry Dischler, VP of Product Management for AdWords speaks during a customer event. However, very few have been told what is going to be launched. The only people with any idea of what is going to be unveiled later this month are Google and Search Engine Land, who got an exclusive early look at some of what is coming. Since Google obviously isn’t telling, your best chance… Read more »