Stay on Target: The TMO Blog



How To Protect Your Website From Spam and Other Vandalism

Posted on 02.14.17 by Taylor Ball

Giving your visitors a place to comment on content or in a forum on your site is a great way to encourage interaction and build a bond with potential customers. But, it can be a headache trying to keep any sort of open comment area clean from spammers, trolls, and other sorts of nogoodniks. This creates two different problems. If visitors see your pages and blog posts are followed by nothing but spam and other types of website vandalism, they’re likely to think less of your brand and potentially move on to someone else. Additionally, you can even get penalized… Read more »





YouTube Opens Mobile Live Streaming To More Creators

Posted on 02.10.17 by Taylor Ball

YouTube has been teasing its plans to expand its live streaming services for over eight months, and that plan is finally coming to fruition. The video platform says it is bringing mobile live streaming to its biggest content creators, with plans to share the feature with everyone soon. YouTube is also releasing a new chat tool known as Super Chat to help creators monetize live streams. Mobile Live Streaming YouTube has built mobile live streaming directly into its mobile app, with a single catch. You must have at least 10,000 subscribers to use it. If you happen to already have… Read more »





Bing Removed Over 130 Million “Bad Ads” in 2016

Posted on 02.08.17 by Taylor Ball

It’s no secret that there are lots of bad people trying to operate scams online. Bing’s latest report on bad ads makes that crystal clear, as the search engine has removed over 130 million ads and banned 175,000 advertisers in just the last year. Somewhat surprisingly, that number is actually 120 million fewer ads than in 2015. In comparison, both those ads combined are still dwarfed by Google’s 1.7 billion blocked ads in 2016. As the Bing Ads’ Ad Quality in Review 2016 report explains, the ads were rejected for “direct policy compliance issues or intention to mislead users.” It… Read more »





The Best Super Bowl Ads of 2017

Posted on 02.06.17 by Taylor Ball

The Super Bowl is advertising’s biggest day of the year with brands spending millions to get their products in the spotlight. Many tune in just to enjoy the biggest ads of the year and this year commercials gave audiences a fair share of laughs, pangs of nostalgia, and surprises – though maybe not anything as shocking as the Patriot’s comeback. Of course, these days you don’t have to sit through the big-game (and insanely long pre-show) to see the ads. Several advertisers shared their campaigns early on YouTube, and the others were uploaded as they aired for you to watch… Read more »





Pinterest Expands Search Ads To More Marketers

Posted on 02.02.17 by Taylor Ball

Pinterest has been teasing its leap into search advertising for months, if not years. While the company is still yet to open its search advertising platform for all businesses, it continues to test search ads with a limited number of partners. Now, the company says it will open its ad product to a wider number of advertisers and indicates it is getting ready to expand further. As the announcement points out, Pinterest currently reaches over 150 million unique monthly users around the world, with over half of its users residing outside America. “When people come to Pinterest, they’re starting earlier… Read more »



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