Stay on Target: The TMO Blog



Facebook Sent 10% More Traffic To Publishers This Year

Posted on 11.06.14 by Taylor Ball

According to Parse.ly’s quarterly Authority Report, Facebook is still the best social platform for publishers looking for exposure. The site saw a 10 percent increase in referral traffic to publisher sites this August, compared to the data from a year earlier. Parse.ly analyzed data from over 10 billion page views and more than 100,000 posts across its network to track online reading trends in an effort to determine peak reading times and referral traffic patterns. The report found that reading times peaked at 12:18 p.m., at which point desktop page views outperform mobile. While Google was still the lead referral… Read more »





Facebook Closes The Like Gate Starting Wednesday

Posted on 11.04.14 by Taylor Ball

Tomorrow marks a rather significant change in Facebook policy as they close the so-called “like gate.” As announced in August, Facebook has decided that pages will no longer be able to require likes to enter contests or view content. Facebook said the change was intended to guarantee people are only using likes on pages they really want to engage with, not due to “artificial incentives.” Interestingly, this is also one of the few changes Facebook has made recently to receive widespread praise. Most social media and marketing professionals agree like gates were far from the best means of achieving the… Read more »





Instagram Launches Video Ads For a Select Few

Posted on 11.03.14 by Taylor Ball

After Facebook’s success with video ads, it was only a matter of time before Instagram rolled out their own video ad options. According to Ad Week, you can expect that to start today as the Facebook-owned social image and video platform finally launches their own video ad platform. The only catch is the service is reserved for only five major brands: Disney, Activision, Lancome, Banana Republic, and the CW network. Instagram’s ad platform is still relatively young, and it has been very cautious about how they go about serving ads to the public. Under the current system, CEO Kevin Systrom… Read more »





Google Webmaster Reports Now Warns About Mobile Usability Mistakes

Posted on 10.30.14 by Taylor Ball

Google has been emphasizing the importance of mobile design and usability over the past year and now the search giant has added mobile usability reports to Webmaster Tools. Many believe this could be a sign that Google may be making mobile usability a ranking factor sooner rather than later. The tool is intended to show whether your mobile site has any of the common usability issues that degrade a user’s mobile browsing experience. Currently, the tool included specific errors for showing flash content on mobile (which can also result in a warning on mobile search results for your site), missing… Read more »





Bing Now Allows You To Search With Emojis

Posted on 10.29.14 by Taylor Ball

Emoji’s have become an essential part of every day communication for many smartphone owners, and now they appear to be making their way to search engines. On Monday, Bing announced their search engine would now be capable of recognizing emojis and using them as a search term. “With the explosion of mobile devices and the ubiquity of texting, it has become a shorthand language used by billions of us around the world,” wrote Nick Roberts, senior program manager at Bing Relevance & Intent, in a blog post. “We want you to be able to search the same way you communicate… Read more »



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