Stay on Target: The TMO Blog

Ranking First Matters on Mobile According to seoClarity Study

Posted on 10.23.14 by Taylor Ball

Those who have been following search trends in the past couple years have likely heard that being the first result on the search engine results pages (SERPs) is not nearly as important these days, mostly because the results we see are now customized based on location and user habits. This is absolutely still the case for desktop searching, but a new click-through ranking study conducted by seoClarity suggests the difference between first and second in mobile search results may be the difference between success and failure. Their findings show such a large drop-off between the first and second rankings that… Read more »

Snapchat’s First Paid Ad Appears To Have Been a Success

Posted on 10.21.14 by Taylor Ball

Snapchat, the popular social image sharing app, recently ran the first ad on their platform since its inception. If Universal Pictures, the movie studio who bought the ad, is to be believed, the results are already showing the advertising exercise was a great success. It is hard to tell how the format will work for smaller brands, but Universal vice president of digital marketing Doug Neil said “millions” of viewers have seen the 20-second trailer for the horror movie “Ouija”. However there has been some fallout from the ad tests, especially on Twitter. Some users were surprised by the ads… Read more »

Google Rolls Out New Penguin Algorithm Update Shortly After Updating Panda

Posted on 10.20.14 by Taylor Ball

If you thought Google might be slowing down on updating their most well-known search algorithms, the past month may have been a bit of a shocker for you. First, Google rolled out the latest update to their Panda algorithm in late September, and less than a month later they have released the first update to their Penguin algorithm in over a year. If Penguin and Panda aren’t familiar terms to you, they are the names of two major algorithms which determine what Google’s search results will look like for a given search. They help evaluate websites and reward those who… Read more »

More Ad Conversions are Happening on Mobile According to New Report

Posted on 10.17.14 by Taylor Ball

As Google rolls out more mobile ad formats and targeting measures for marketers, the customers seeing the ads appear to be more readily engaging advertisements from their smartphones and tablets. A new study from Marin Software shows that consumers are starting to use mobile ads to complete purchases, but desktop is still the dominant platform for conversions. Other interesting facts from Q3 of 2014 included in Marin’s report are: Mobile devices comprised 31% of paid search impressions and 38% of search ad clicks on Google. Mobile accounted for 30% of ad conversions with mobile conversions increasing 2.4% quarter-over-quarter and nearly… Read more »

Local Ranking Factors In Search Have Largely Stayed The Same This Year

Posted on 10.15.14 by Taylor Ball

Every year, Moz details the local ranking factors they can identify in Google’s algorithm to help small businesses get a foot up in the listings. Earlier this week they announced the release of this year’s findings and everything seems… surprisingly the same. Analysts have only found a few notable changes, but the findings are largely the same as last year’s. However, David Mihm did highlight a few important things to notice in the findings, including:  Behavioral signals such as click through rate, are more of a factor this year that others. With Pigeon‘s release, experts are saying Domain authority is… Read more »