Stay on Target: The TMO Blog



Digital Ad Spend Jumped in 2016, All Thanks To Mobile Advertising

Posted on 04.27.17 by Taylor Ball

Paid search advertising continued to rise last year, accounting for almost $35 billion in ad spend, but the IAB’s latest revenue report shows big shake-ups in where that money is going. During 2016, desktop paid search dropped by 10 points and was down by almost $3 billion. However, mobile paid search shot up, leading to an overall increase in paid search revenues by almost $6 billion. As such, mobile ad spending also surpassed spending on desktop search advertising for the first time ever. Throughout the year, mobile accounted for 51 percent of digital ad spend in the US. Notably, it… Read more »





Over Half Of Front Page Google Results Now Use HTTPS

Posted on 04.25.17 by Taylor Ball

Between the countless public hacks, identity thieves, and an increasing awareness of how vulnerable personal information is, protecting customer’s personal data has become a hot-button topic over the past year. Perhaps this may be why an increasing number of sites are switching to the more secure HTTPS web security protocol. In fact, a new report from Moz suggests the more than half of first page listings on Google are using HTTPS. While Google has suggested site security could potentially influence a website’s ranking, Moz says the steady growth of HTTPS suggests the rise is more likely attributed to sites making… Read more »





Built-In Ad Blocker Is Coming To Google Chrome

Posted on 04.21.17 by Taylor Ball

If you’re a business investing any amount of your budget into online marketing, there’s a good chance you are running ads on Google. So, it may raise your eyebrows to learn the company operating one of the largest online ad platforms is about to release a new feature that will block ads on Chrome. Indeed, Google is updating its web browser to block ads by default. However, it appears Chrome’s ad blocker will only filter specific types of ads which are considered “unacceptable” by the Coalition for Better Ads standards. As the original report about the new feature from The… Read more »





YouTube Lowers Subscriber Requirement For Live Streaming

Posted on 04.19.17 by Taylor Ball

YouTube is arguably the largest online video platform on the internet (though Facebook is providing some tough competition), so it is interesting that the platform has been one of the slowest to provide a widely available way to live stream. That may be starting to change, however, as YouTube is significantly lowering the number of subscribers a user needs before being able to stream. YouTube only introduced its public live streaming feature back in February, although it has partnered with large events to provide live streams for years. Even then, a user needed to have at least 10,000 subscribers before… Read more »





Google Image Search Unveils New ‘Similar Items’ Feature

Posted on 04.12.17 by Taylor Ball

Google Image Search is making it easier for consumers to find the exact item they’re looking for with a new “Similar Items” suggestion area on searches from mobile devices. The company says the new feature will also help shoppers find new products that compliment one they were already looking for, opening an entirely new door for potential sales. For the moment, the suggestions feature is limited to just handbags, sunglasses, and shoes. This is to allow Google to refine the feature and guarantee it is providing relevant results for searchers. Over the next few months, they aim to expand to… Read more »



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