Stay on Target: The TMO Blog



Bing Details How It Fought Bad Ads In 2015

Posted on 05.02.16 by Taylor Ball

Every year Bing likes to highlight its efforts to keep the web safe with its “Bad Ads Report” and this year shows that the endless war against online scammers and hackers has remained largely consistent recently. Despite constant efforts to derail the malicious actors on their platform, tech support scams and purposely misleading ads remain the biggest problems on Bing Ads. The company blocked over 15 million ads for running tech support scams alone. Overall, Bing says it has rejected over 250 million ads in the past year, as well as blocking 50,000 sites, and banning 150,000 ads for breaking… Read more »





YouTube Unveils Six-Second Bumper Ads For Mobile Viewers

Posted on 04.28.16 by Taylor Ball

The internet is becoming more mobile every day, and that goes for how we engage with videos every day. To help advertisers accommodate mobile video consumption, YouTube has announced a new ad format designed specifically to be quickly consumed in a matter of seconds. With YouTube’s “little haikus of video ads”, which are officially called ‘Bumper Ads’, advertisers can run short, unskippable ads up to six seconds long that run before videos. While these are similar to YouTube’s skippable TrueView ads, Bumper ads are capped at six seconds and aimed at catching people’s short attention spans on mobile devices. The… Read more »





First Isn’t Always Best When It Comes To AdWords Ads

Posted on 04.26.16 by Taylor Ball

When it comes to search results pages, everyone wants the top spot. That goes for advertisers as well. But, a new analysis from Adobe Media Optimizer suggests the first ad on the page might not always be the best for your dollar. In fact, the 4th position may produce the best results in some situations. The only catch is that sometimes Google doesn’t display the fourth ad. According to the findings published in Adobe’s April 2016 Advertising Report, cost per click (CPC) is down ever since Google removed ads from the right side of the page. Meanwhile, click-through rates (CTR)… Read more »





How To Guarantee Your Brand Is A Hit On Facebook [Infographic]

Posted on 04.22.16 by Taylor Ball

Facebook has made itself an absolute necessity for businesses looking to build a following, increase their visibility, engage with their fans, and even find new qualified leads. To get the most out of the most popular social network, however, you need to take advantage of all the newest tools and features Facebook is always rolling out – such as call-to-action buttons on business pages and letting you share company milestones on your profile. Taking advantage of all these great little tricks and tools not only shows your audience that you are active on Facebook, it shows you care about making… Read more »





AdWords Changes Its Ad Rank Formula, Rewards Top Spots With Ad Extensions

Posted on 04.20.16 by Taylor Ball

In the past, Google AdWords used a complex and confusing algorithm for deciding when to display ad extensions. Recently, the company changed this by introducing a new policy which adjusts the impact of ad formats in the ad rank formula and allows AdWords to provide an estimate of how visible an ad would be on search engine results pages (SERPs). As of now, an ad’s visibility will depend on ad position and ad formats, meaning ads with higher positions in the SERPs will display more ad extensions than ads in lower positions. This is a shift away from past systems… Read more »



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