Stay on Target: The TMO Blog



Survey Shows Holiday Promotions Are Coming Early This Year

Posted on 09.04.15 by Taylor Ball

As September begins many retailers are kicking off holiday promotional campaigns, which means the Christmas season is coming even earlier than normal this year. According to ChannelAdvisor’s 2015 Online Retail Survey, over half (59%) of retailers in the US and UK have already begun their holiday campaigns. It’s not uncommon for holiday promotions to begin early in the year, as consumers begin holiday researching and shopping months ahead of time, but the survey shows retailers are beginning their holiday promotions even earlier than last year. The survey also shows that retailers say their top strategy this year is to offer… Read more »





Google Puts An End To Large Mobile App Interstitial Ads

Posted on 09.02.15 by Taylor Ball

Large overlay advertisements will likely be going out of style fast, as Google has announced app interstitial ads that cover a “significant amount of content” on your page will be considered not mobile-friendly and will not rank as well as mobile-friendly pages. The change will go into effect on November 1, but Google’s mobile-friendly testing tools are already showing them as not mobile-friendly as of yesterday. In the announcement, Google wrote: After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no… Read more »





Facebook Hits Milestone With One Billion Active Daily Users

Posted on 08.28.15 by Taylor Ball

  Facebook hit a milestone for both its company and the internet as a whole this past Monday, August 24th. According to an announcement from CEO and founder Mark Zuckerberg on the network, Facebook recorded one billion daily active users on Monday. As Zuckerberg said in the announcement, “We just passed an important milestone. For the first time ever, one billion people used Facebook in a single day. On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.” He continued: When we talk about our financials, we use average numbers, but this is… Read more »





Google Brings Tweets To Desktop Search Results

Posted on 08.24.15 by Taylor Ball

After months of fluttering in and out of Google’s search results as a set of experiments, Twitter is officially a part of the desktop SERPs. Google officially announced the news on Twitter and in an updated post on the Google blog, saying they have expanded displaying Twitter content in the Google desktop search results. Hey, @twitter. Search party at our place. Meet us on desktop? 💻 http://t.co/Eqj6kkB18b — Google (@google) August 21, 2015 Tweets have been a part of mobile results since May, but the announcement officially brings them to desktop searches as well. The update is started rolling out… Read more »





Facebook Experiments With Letting Some Brands Post GIFs

Posted on 08.21.15 by Taylor Ball

  While Facebook users have been able to share animated GIDs on Facebook since this spring, businesses and other Page owners have been left out in the rain. Now, Facebook is testing the animated image format with a small selection of Pages, suggesting the feature may be available to all Pages in the near future. As reported by TechCrunch, Wendy’s and Coca-Cola’s Brazilian brand Kuat unveiled the small test by posting GIFs yesterday. Facebook has since confirmed that a small number of Pages have been given the ability to post GIFs as an experiment, saying in an email: “GIF’s can… Read more »



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