Stay on Target: The TMO Blog

Twitter Extends Videos to 140 Seconds

Posted on 06.24.16 by Taylor Ball

The magic number for Twitter appears to be 140. The social network built its platform around 140 character tweets, and now it is taking a similar approach with its video service by limiting videos to 140 seconds, according to a recent announcement. Now, everyone can post videos up to 140 seconds long! We can’t wait to see the amazing videos you create and share. — Twitter Video (@video) June 21, 2016 Twitter has allowed users to share videos on its network since last year, but the videos have been limited to 30-seconds maximum until now. The only exception was for… Read more »

Google Tests Ad Extension To Directly Send Texts To Advertisers

Posted on 06.20.16 by Taylor Ball

As more people are searching for businesses from a variety of devices like smartphones and tablets, it is important that businesses provide a diverse number of ways to get in touch. Now Google is testing a new AdWords extension that will allow users to contact advertisers in an entirely new way. In the past, Google has used ad extensions to make it easy for searchers to call businesses they were interested in. With the latest ad format, you can now text or SMS advertisers directly from their ad. Here is an example of how the ad format looks: By clicking… Read more »

Pinterest Announces 3 New Ways For Brands To Connect With Users

Posted on 06.17.16 by Taylor Ball

Pinterest may be one of the leading social platforms around, but its forays into advertising have been slow. The company took its time testing “Promoted Pins” to make sure they didn’t negatively impact users. When the ads finally were rolled out to all, they were also incredibly simple, with limited targeting and customization. The company is finally expanding its ad platform with new targeting features that will give advertisers entirely new ways to connect with Pinterest’s more than 100 million monthly active users, according to a recent announcement. Now, you can focus your ad efforts to make sure you are… Read more »

Apple Announces Paid Ads In App Search Results

Posted on 06.15.16 by Taylor Ball

Since its launch in 2010, Apple’s ad service known as iAd has seemed largely like an afterthought. In fact, the company had announced earlier this year that iAd’s services were being discontinued. This all makes the iPhone maker’s latest announcement a bit of a surprise. Ahead of this year’s Worldwide Developer Conference (WWDC), Apple announced it is revamping its App Store. One major part of this reworking is the introduction of paid search ads for apps in the company’s app store. Apple is starting small by adding a single paid ad to the top of search results within the App… Read more »