Stay on Target: The TMO Blog

Facebook Video Reached 4 Billion Daily Views

Posted on 04.24.15 by Taylor Ball

If it seems like your Facebook feed is becoming flooded with videos, it is no coincidence. Since Facebook video launched, it has rapidly become a staple of the staple of the social network and it shows no sign of slowing down in the future. The service hit a new milestone recently, as CEO Mark Zuckerberg announced that Facebook now serves more than 4 billion video views every day, adding a full billion views to the stats announced in January. It is no surprise that Facebook video is such a hit, as the platform offers the perfect opportunity for users to… Read more »

Google Reports a 4.7% Increase in Mobile-Friendly Sites

Posted on 04.23.15 by Taylor Ball

Google’s mobile-friendly algorithm started rolling out Tuesday, and so far it looks like “mobilegeddon” was far from apocalyptic. Most SEO’s and webmasters are reporting little change to their rankings and the world has continued spinning. However, a report from Google shows one way the new algorithm had an impact before it even arrived. Shortly before the start of the mobile-friendly roll-out, Google announced it had seen a “4.7% uptick in the proportion of sites that are mobile friendly” compared to their previous stats released two months ago. While 4.7% may seem like a small number of sites, it is important… Read more »

‘Mobilegeddon’ Begins Tomorrow – Are You Ready?

Posted on 04.20.15 by Taylor Ball

In less than 24 hours, we will all be living in a post-“Mobilegeddon” world. That means Google’s mobile friendly update will start rolling out tomorrow after months and months of rumors and hints. Normally Google doesn’t announce upcoming algorithm changes ahead of time – perhaps because it creates a panic – however this time the company gave webmasters plenty of time to make sure they are prepared. Basically, the mobile friendly algorithm aims to make sure users who are searching with smartphones are only shown sites that are properly optimized for mobile devices. Given that Google has been heavily implying… Read more »

Google Removes Mobile URLs in Favor of ‘Real World’ Name

Posted on 04.17.15 by Taylor Ball

Google is constantly making changes – both big and small – and the latest changes will affect how your site appears in the search results. Yesterday Google announced it would be altering how URLs are shown on mobile search results. Well, altering isn’t the right word. More accurately, Google is completely removing URLs in favor of the “real world” name of the site. Instead of showing the simple URL, the search engine will display the site’s location in a breadcrumbs-like format, as shown below: As Google explains in their announcement, the change intends to make searching easier for users. “To… Read more »

Tumblr Lets Advertisers Make a Day of It With “Sponsored Days”

Posted on 04.16.15 by Taylor Ball

Do you ever wish your company could just take over the web for one day? Well Tumblr will help you do the next best thing with its new ad product Sponsored Day. It doesn’t let you rule over the entire internet, but it does allow you to “take over” Tumblr in a way, by showing small, non-obtrusive ads to all users around the entire world, or within a single country. According to AdWeek, the new ads will include a company icon accompanied by text and a dollar sign to signify the placement was paid for. The ads go live at… Read more »