Stay on Target: The TMO Blog



Google Starts Automatically Including Cross-Device Conversions in AdWords

Posted on 07.21.16 by Taylor Ball

Online shopping isn’t always a static process. Shoppers often hop from device to device freely as they browse and ultimately purchase. In fact, Google says 61% of internet users and over 80% of online millennials begin shopping on one device but finish their transaction from another. To help you better keep track of these customers as they progress throughout your sales process, Google is making cross-device conversions more prominent in their online reports. Introduced three years ago, cross-device conversions is finally becoming a default feature included in the Conversions column. According to Google, this will help businesses get the most… Read more »





4 Ways To Fix Your Contact Us Page

Posted on 07.18.16 by Taylor Ball

Does it seem like your ‘Contact Us’ page never actually leads to contact with customers or interested consumers? These days, every business with a website has a contact page, but few are putting the time and care into these pages that they invest in other areas of their site. I couldn’t count the number of stylish and modern websites I’ve found with contact pages that look weeks or even years old. Sometimes the web design looks distinctly dated, like a forgotten room in a house that has since undergone numerous renovations. Even more worrying, some businesses forget to update their… Read more »





Google Lets Users Browse Your Inventory From The Search Results

Posted on 07.15.16 by Taylor Ball

Google is rolling out a new update to its Local Inventory Ads that let allows searchers to browse in-stock products when they search for a business. That means if a users searchers for your business, they could browse your inventory straight from Google. So far, the new features are limited to a small number of retailers, such as Macy’s and Ikea. However, it is expected to continue spreading to businesses of all sizes in the coming months. The update is not a surprise, as Google announced the expanded features utilizing their its Knowledge Graph and Google Maps back in May…. Read more »





6 Reasons For Not Having A Website And Why They Are Wrong [Infographic]

Posted on 07.14.16 by Taylor Ball

It may seem like everyone is online these days, but somehow some businesses still don’t have websites. Your business might even be one of them. If your business has gone this long without a website, you probably have your reasons. You may think you don’t have the money or you simply don’t need one. Neither of those is correct. A website is a fundamental part of running a business in 2016 and many consumers won’t consider purchasing from a business if they can’t find information about them online. That’s true even for brick and mortar stores. In this connected age,people… Read more »





Twitter Tells Users When You Are Most Likely To Respond

Posted on 07.11.16 by Taylor Ball

Social media is one of the quickest and easiest ways for a customer to reach a business, which is why sites likes Twitter and Facebook are fast becoming de facto customer service platforms. Users expect to be able to reach a business and have their problems solved through social media and it is important for businesses to be available. Twitter has recognized its power as a customer service platform and has been testing features to help customer’s take advantage of this. One such feature was released this week which shows users when brands and businesses are most likely to respond… Read more »



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