Stay on Target: The TMO Blog

Compare your ad results against your competition with Bing Competitive Metrics

Posted on 06.28.17 by Taylor Ball

Analytics is an essential way to measure the effectiveness of your ads, but traditionally your results are kept in isolation. The only thing you have to compare against is past results. Bing is changing that, with a new way to compare the results of your ad campaigns against how your competitors are performing. These new competitive metrics, also known as “share of voice” metrics, have been added to Bing’s in-line performance views, with details on your ads and similar campaigns in your industry. You still can’t hand-pick your local competitors and spy on their campaigns, but the new metrics will… Read more »

Share your message straight to your audience with Google Posts

Posted on 06.26.17 by Taylor Ball

Wish you could put personalized messages into search results? Until now, the only way for you to get a specific message out to people finding your business was to send out tweets popular enough to get included or to publish paid search ads. That’s all changing now, though. Google released a new feature this week called Google Posts for all businesses with a Google My Business Listing. With Google Posts, you can finally share your message on search results without the costs of ads or hit-and-miss nature of social media. Any time you share a Post, it will appear in… Read more »

Enjoy the thrill of fidget spinners with Google’s latest Easter egg

Posted on 06.20.17 by Taylor Ball

It seems like everybody these days is going crazy about fidget spinners, especially teens. Well, you can save yourself a few dollars – if you haven’t already bought one. These “spinners” are now just a search away, thanks to Google’s latest Easter egg. By searching “spinner”, you can play with a virtual version of the fidget spinners that are everywhere. Technically, there are two different spinners available. There’s the classic spinner that’s become so ubiquitous it is getting banned in schools, as well as one with up to 20 spinning numbers. Aside from Dungeons and Dragons players who forgot their… Read more »

Get a free website now, thanks to Google Website

Posted on 06.15.17 by Taylor Ball

Do you have a website for your business? If you’re like 60% of small business owners around the world, the answer is no. Whether it is because you lack the expertise or can’t afford it, Google wants to help. This week, Google officially released a simple one-page website builder designed to make getting your brand online quick, easy, and (most importantly) free. The new feature, called “Website”, allows you to create and edit a basic website for your business in just a few minutes. You can even make your site on a smartphone, as well as from a desktop device… Read more »

Facebook Fixes Instant Articles With… Ads?

Posted on 06.09.17 by Taylor Ball

Facebook’s Instant Articles are touted as being the fastest way to deliver content on the web. They are even supposed to be faster than Google’s Accelerated Mobile Pages, which similarly streamline content to load as quickly as possible on mobile devices. There’s just one problem: no one seems to be using them. Even big publishers that initially led the charge to Instant Articles have slowly started dropping the service, opting instead to use regular content hosted on their website or relying solely on Google’s AMP platform. This week, Facebook made strides to attract publishers back to Instant Articles by announcing… Read more »