Stay on Target: The TMO Blog

Show locals you’re World Cup ready with new “Good for watching sports” Google tag

Posted on 06.18.18 by Taylor Ball

Google My Business is bringing a new way to highlight your business with an attribute noting your establishment is “good for watching sports.” The new tag comes just as the World Cup is heating up and many are flocking to bars or restaurants to watch the latest games with friends and fellow fans. Are you a business that’s a great place to watch sporting events at? If yes, now you can let your customers know by adding the ‘Good for watching sports’ attribute directly to your Google My Business listing! Learn more in our community post: — Google My… Read more »

Facebook Marketplace starts showing ads from businesses

Posted on 06.12.18 by Taylor Ball

Facebook is opening up a new part of its platform to advertising by letting businesses run ads in the Facebook Marketplace for the first time. Marketplace has, until now, been an area of the site strictly reserved for users to buy and sell items. However, that is changing as Facebook is allowing ads to also be shown alongside the user-sold items. The actions function similarly to any other type of Facebook ad, allowing you to include photos or videos representing your products or services, as well as a call-to-action button. You can also choose to expand your currently running ads… Read more »

Pinterest tests new video ad format that fills the screen

Posted on 06.05.18 by Taylor Ball

Pinterest is giving video advertisers even more screen real estate with a new video ad unit that expands to fill the entire width of your screen. The company first introduced promoted videos over two years ago. Since then, Pinterest says they have proven to drive business and measurably impact purchasing decisions. “Two years ago, we launched the first version of Promoted Video on Pinterest. Since then, people on Pinterest have tuned in to watch high-quality videos so they can find ideas, make decisions and do what they love. When you think about the mindset and behavior on Pinterest, it’s no… Read more »

Ads come to Facebook Stories

Posted on 06.01.18 by Taylor Ball

Facebook’s Stories are officially being monetized, as the social network announces new ads within their latest big feature. The rising popularity of Facebook’s stories has been a slow growth. It has taken approximately 14 months since the launch of the feature to reach 150 million daily views. To put that in context, Instagram’s Stories reached the same milestone within five months. Since then, Instagram Stories have continued growing to reach more than 300 million daily users. Of course, now that Facebook has amassed a sizable audience for the feature, Search Engine Journal reports the platform is adding ads to Stories…. Read more »

Typos may not matter to Google (but here’s why they still matter)

Posted on 05.30.18 by Taylor Ball

Are you afraid typos or grammatical errors in your blogs might be hurting your Google ranking? According to Google Webmaster Trends Analyst John Mueller, worry no more. The good news is typos won’t hurt your search rankings. The bad news is they may still hurt you in other ways. Responding to a Twitter user who believed that errors in content can hurt your Google presence by getting content marked as low quality, Mueller explained that Google doesn’t actually care that much. It's always good to fix known issues with a site, but Google's not going to count your typsos. —… Read more »