Stay on Target: The TMO Blog

Instagram Beats Twitter in Major Brand Engagement

Posted on 12.18.14 by Taylor Ball

Instagram made big news recently by speeding past Twitter in active users, reaching 300 million to Twitter’s 284 million. Perhaps surprisingly, Twitter’s board members didn’t seem concerned by the numbers. Evan Williams, Twitter co-founder and board member didn’t mince words when he reportedly told Fortune “I frankly don’t give a s*** if Instagram has more people looking at pretty pictures.” Well, if the last report wasn’t enough to give Twitter’s board pause, maybe a new study on brand engagement will make them less flippant. Social analytics firm Socialbakers compared the top 25 brands in Instagram engagement with the top 25… Read more »

Less Than a Third of Marketers Properly Prioritize Mobile

Posted on 12.17.14 by Taylor Ball

Despite numerous  studies showing that mobile is beginning to overtake desktop, a new survey by Marin Software shows only a third of the 300+ digital marketers polled in the U.S. and UK make mobile a priority. Over half (57 percent) said they optimize for mobile when they can but don’t put great focus on it, while 10 percent said mobile is not a significant part of their strategy at all. The survey does suggest lack of time and resources could take partial responsibility for the lag. Three-quarters of those polled said their jobs became more complex over the past year… Read more »

Google Releases Their “Year In Search” List For 2014

Posted on 12.16.14 by Taylor Ball

Much like Bing, Twitter, and Facebook, Google releases a yearly list of the topics we’ve been searching for over the past 12 months. Compiled by analyzing the trillions of searches performed on Google in 2014, the list shows a more serious side to the internet compared to their competitors’ lists which tended to highlight the cute, funny, and scandalous. Google shared lists for both the U.S. and globally, and the top search of the entire year is not devoted to either of the popular sporting events in 2014 or the social events happening around the world. Instead, the top search… Read more »

Facebook and Twitter Release Their 2014 “Year In Review” Lists

Posted on 12.15.14 by Taylor Ball

As the year comes to a close, countless companies are releasing their 2014 recaps and best-of-lists, including Facebook and Twitter who have both recently released their year in review which highlights the top trends, topics, locations, and content across social media his year.  Facebook Here are the top updates, trends and locations on Facebook in 2014: Top Global Topics World Cup Ebola virus outbreak Elections in Brazil Robin Williams Ice Bucket Challenge Conflict in Gaza Malaysia Airlines Super Bowl Michael Brown/Ferguson Sochi Winter Olympics Most Talked About US Topics Ebola virus outbreak Ice Bucket Challenge Robin Williams Super Bowl Michael… Read more »

Facebook Gives Business Pages New Call-to-Action Button

Posted on 12.12.14 by Taylor Ball

Facebook has been rolling out tons of new features aimed at improving business pages lately, but the most recent feature could be the most important of them all. Yesterday, the social media site announced it would be launching call-to-action buttons visible on business pages. As the announcement explains: “Pages are an important destination for people on Facebook, and we’re building new ways for people to interact with businesses through them. Today, we’re announcing a new call-to-action feature that will help Pages drive business objectives.” This new feature allows users to more quickly make the action they are most likely to… Read more »