Stay on Target: The TMO Blog



Google Webmaster Reports Now Warns About Mobile Usability Mistakes

Posted on 10.30.14 by Taylor Ball

Google has been emphasizing the importance of mobile design and usability over the past year and now the search giant has added mobile usability reports to Webmaster Tools. Many believe this could be a sign that Google may be making mobile usability a ranking factor sooner rather than later. The tool is intended to show whether your mobile site has any of the common usability issues that degrade a user’s mobile browsing experience. Currently, the tool included specific errors for showing flash content on mobile (which can also result in a warning on mobile search results for your site), missing… Read more »





Bing Now Allows You To Search With Emojis

Posted on 10.29.14 by Taylor Ball

Emoji’s have become an essential part of every day communication for many smartphone owners, and now they appear to be making their way to search engines. On Monday, Bing announced their search engine would now be capable of recognizing emojis and using them as a search term. “With the explosion of mobile devices and the ubiquity of texting, it has become a shorthand language used by billions of us around the world,” wrote Nick Roberts, senior program manager at Bing Relevance & Intent, in a blog post. “We want you to be able to search the same way you communicate… Read more »





Facebook May Start Hosting Content On Their Site, Could Be Bad News For Content Marketers

Posted on 10.28.14 by Taylor Ball

Facebook has long been the favorite social media platform for sharing content, but if a report from the New York Times is any indication content creators may soon be looking for a new platform to share their content while still attracting users to their own websites. According to the report, Facebook may be considering hosting linked content directly on its own site, and serving ads on that content, rather than linking directly to content creators’ sites. Not only does this mean a drop in traffic from Facebook users, the change could outright cause the site owners to lose revenue from… Read more »





How To Succeed With e-Commerce This Halloween [Infographic]

Posted on 10.27.14 by Taylor Ball

Man people across the country are scrambling to get a last minute Halloween costumes as the holiday grows closer, and that means marketers are making their final Halloween ad push. This is especially true for e-commerce sites who make up are hoping to get their own chunk of the nearly $7 billion spent annually on Halloween costumes. Thankfully, your e-commerce site can still reap its own piece of the pie, so long as you move fast and know what customers are looking for in the final days before ghosts and vampires wander the street for a night. Nextopia investigated online… Read more »





Ranking First Matters on Mobile According to seoClarity Study

Posted on 10.23.14 by Taylor Ball

Those who have been following search trends in the past couple years have likely heard that being the first result on the search engine results pages (SERPs) is not nearly as important these days, mostly because the results we see are now customized based on location and user habits. This is absolutely still the case for desktop searching, but a new click-through ranking study conducted by seoClarity suggests the difference between first and second in mobile search results may be the difference between success and failure. Their findings show such a large drop-off between the first and second rankings that… Read more »



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