Stay on Target: The TMO Blog

Instagram Brings Carousel Posts To All Users

Posted on 02.24.17 by Taylor Ball

Instagram’s carousel feature for ads has been popular with brands as a great way to highlight their products and tell a story in their ads, and now it is coming to everyone. Instagram announced this week it will be sharing the slideshow-like carousel ads to organic posts with all users, as well as expanding the number of photos or videos that can be shared at a time. The feature is expected to roll out to all users on iOS and Android devices in the coming weeks. When it does, both advertisers and everyday users will be able to choose up… Read more »

Google to Shut Down Google Site Search By End of Year

Posted on 02.22.17 by Taylor Ball

Do you have an on-site search engine to help visitors find the products and content they want? Do you rely on Google’s Site Search service for your search engine? If so, you should begin making plans for a replacement. Google has confirmed it will be shutting down the Google Site Search product and discontinuing support by the fourth quarter of 2017. Google Site Search powered internal search engines with Google’s own search technology, charging users based on monthly query volume for the product. The paid site search product wasn’t Google’s only on-site search product. The company is directing consumers using… Read more »

YouTube Will Kill Off Unskippable 30-Second Ads in 2018

Posted on 02.20.17 by Taylor Ball

Finding the right length for video ads can be a tricky balancing act. Too short and you can’t get your message across. Too long and you annoy or lose your viewers’ interest. Apparently, 30-second ads fail this tightrope walk, as YouTube has officially announced it will be doing away with 30-second unskippable ads starting next year. In place of these ads, Google says it will focus on more interactive or user-based advertising. “We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus… Read more »

How To Protect Your Website From Spam and Other Vandalism

Posted on 02.14.17 by Taylor Ball

Giving your visitors a place to comment on content or in a forum on your site is a great way to encourage interaction and build a bond with potential customers. But, it can be a headache trying to keep any sort of open comment area clean from spammers, trolls, and other sorts of nogoodniks. This creates two different problems. If visitors see your pages and blog posts are followed by nothing but spam and other types of website vandalism, they’re likely to think less of your brand and potentially move on to someone else. Additionally, you can even get penalized… Read more »

YouTube Opens Mobile Live Streaming To More Creators

Posted on 02.10.17 by Taylor Ball

YouTube has been teasing its plans to expand its live streaming services for over eight months, and that plan is finally coming to fruition. The video platform says it is bringing mobile live streaming to its biggest content creators, with plans to share the feature with everyone soon. YouTube is also releasing a new chat tool known as Super Chat to help creators monetize live streams. Mobile Live Streaming YouTube has built mobile live streaming directly into its mobile app, with a single catch. You must have at least 10,000 subscribers to use it. If you happen to already have… Read more »