Stay on Target: The TMO Blog

Google Search Goes Truly Multilingual

Posted on 08.22.14 by Taylor Ball

Google has worked for years to ensure speakers of all languages can use and benefit from their search engine. But with the increasing use of conversational and voice search, another issue has risen. Millions of people around the world are at least partially multilingual, including up to 20 percent of the U.S. population. Starting today, Google can now understand those languages at the same time. As announced in a blog post from today, multilingual people can change their settings one time and then speak in any of up to five of Google’s 50 understood languages and be understood. Before, users… Read more »

Google Brings Advertising For Apps To Search And YouTube

Posted on 08.20.14 by Taylor Ball

A little over a year ago, Google brought apps into advertising through the use of app install and app re-engagement ads, which made their way to Google’s mobile AdMob Network this June. Today, these ads also became available on Google Search and YouTube globally. If you haven’t gotten familiar with app install and app re-engagement ads, Ginny Marvin gives a great explanation in her article for Marketing Land.

Webmasters and SEOs Receive Widespread Extortion Email, Should You Be Worried?

Posted on 08.18.14 by Taylor Ball

Last week, many webmasters and SEO’s received a scare in the form of extortion emails from a supposed SEO threatening to plague a site with negative SEO if they do not pay a ransom of$1,500. It seems the emails concerned even the most prominent members of the SEO community such as Dan Petrovic and Steve Webb. Even more interesting, despite assurances from Google that they would investigate the threats, a fair portion of the community appears to be at least moderately troubled by the threats. This gives an indication of just how easy people perceive negative SEO to be. The… Read more »

Facebook’s New Cross-Device Reporting Makes It Easier To Track Conversions

Posted on 08.14.14 by Taylor Ball

With its ever decreasing organic reach, Facebook is putting a lot of attention into their paid ad platform, especially the ads shown on mobile devices. Now, the reporting side of Facebook’s paid ad is getting improved to reflect the huge increases in mobile ads in recent times. One of these improvements is the launch of cross-device reporting for Facebook ads. Now Facebook advertisers are able to see how users move throughout their sales process, even if they move across devices. The announcement described just how advertisers may benefit: Imagine seeing an ad for a product on your mobile phone while… Read more »

How Did The Experts Get Their Best Backlinks?

Posted on 08.12.14 by Taylor Ball

Now that we’ve all hopefully gotten over the “links are dead” hysteria, SEOs and webmasters are beginning to worry about their backlink profiles again. In the past it was easy. You could buy links or make enact one of the many now-banned tactics to try to artificially inflate your backlink profile and it seemed like no one was the wiser. Of course things have changed quite drastically, as you should know by now. Backlinks need to be earned, and they need to be quality. As many analysts will tell you, building backlinks these days is more about relationship building than… Read more »