TikTok is expanding the ways brands can turn their TikTok content into ads with new targeting and boosting features for promoting posts.
Promoting content is a way for those unable to use TikTok’s more complex advertising options to improve their reach, boost awareness of their profiles, and drive new leads – similar to the limited “Promote” features on YouTube and Facebook.
Below, we’ll get into the details of the new targeting and boosting options available on TikTok and how they may help your business:
New Options For Promoted TikTok Posts
More Profile Views
As the name suggests, this option helps drive traffic directly to TikTok profiles through a unique call to action on your brand’s story or highlighted product post.
Promote For Others
The idea of buying ads to promote someone else may seem weird but can be very useful for those who share content collaborations, those who partner with influencers, or partner brands. Additionally, this option allows the promotion of a specific creator’s videos or LIVE content.
If you’re a local business that only services a particular area, location targeting can allow you to restrict your ad reach to exclusively target those in that service area.
The new “more messages” advertising option is a powerful tool for those who typically rely on their sales team to drive sales from leads. With this option, you’ll drive users directly to messaging your TikTok account where your experienced sales team can take over and close the deal.
Brands are likely feeling conflicted about TikTok ever since it was revealed that the company regularly uses internal tools to bypass its ranking algorithm and promote content or profiles across the platform. With these new options for promoting posts, you can take the power back into your hands to ensure your posts are being seen by the users who matter most to you.