Smaller local businesses are overwhelmingly lagging behind the rest of the market when it comes to getting online and increasing visibility and audience outreach through optimization and search engine marketing. Unfortunately the longer these companies wait to expand their business online, the further they fall behind the curve. Thankfully, Trond Lyngbø created a comprehensive article exploring the most important information anyone running a smaller local business needs to know about SEO and online marketing.
One of the problems with working in an industry few actually understand is that clients tend to come to us with requests or ideas that are wildly impractical entirely not possible, or in most cases just show a complete misunderstanding of how SEO works.
After a while of working with a good number of clients, you start to run into some of the same requests and patterns that can start to drive a person a little crazy, or at least annoy them enough to write a list like “10 Things Most SEO Consultants Hate“, which is exactly what Trond Lyngbø did.
Of course, everyone has their pet peeves and some will be more frustrated by issues like these. But you can help make your first meetings with an SEO firm a little smoother by familiarizing yourself what they don’t want to hear. You’ll understand how SEO works a little better while you’re at it.
The most common annoyance is the constant requests for a quick fix. Many website owners and small companies don’t worry about hiring an SEO until something goes wrong, in favor of saving money and streamlining their company’s efforts. For a small business, it’s a fairly savvy move, but SEO is simply not a process with immediate returns.
Lyngbø evaluates clients on a quarterly or annual basis, and though many SEO’s pay closer attention and spend their efforts fine-tuning aspects of their strategy, the fact is organic traffic is one of the cornerstones of SEO, and there is no way to rush it. Marketing and SEO campaigns take time to see results, but the patient reap the benefits.
That’s just the tip of the iceberg of patterns that can frustrate you SEO. Being the person to do any of the things on Lyngbø’s list isn’t anything to be ashamed of because SEO isn’t exactly common knowledge, but if you are working with one, it is always best to learn a little about what SEO is able to do, and how it functions.