Tag Archive for: rules

Google AdWords allows you to automate a great deal of your campaign management. One particularly helpful aspect to automate is keyword bidding. Joel Chudleigh has a great rundown at Business2Community of how to set rules in AdWords to ideally bid for and pause keywords, but I’ll give you a quick summary.

When setting your rules, simply consider what an optimal keyword performance for your campaign is. A keyword that gains clicks but no conversions would likely need to be paused, so set a rule that does so after a certain number of clicks without conversions.

What’s an acceptable average cost per conversion? Set up a rule that bids up any keyword that exceeds that average. You can also bid down keywords that are out of your price range and in less than optimal position.

I think the key here is to put some real thought into setting your rules and make sure to keep checking on the campaign’s progress, even after automation.

Nothing really new here, but sometimes it’s good to see what the big guns think about search engine optimization.  Does Google approve of SEO?  Do they have an opinion on it?  Good?  Bad?

Well, they most certainly have an opinion on it.  In fact, they even offer solid advice to anyone interested on the Google SEO page (a page with guidelines, within the Webmaster Tools pages).

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