The search engines evolve, as does most modern technology. The latest revision in search engine result pages is the “universal search”. This is the displaying of results for searches in not just web site links, but images, maps, videos, blogs, and more.
The universal search allows a large breadth of information to be given that is relevant to any search done. For SEOs, this means adjusting approach on how to get relevant information out onto the web.
When trying to publicize information about something you want people to discover, to make sure you can be found by different areas within this universal search you’ll want to make sure you go across multiple areas with your information publication. This can be done through audio, video, blogging, social media – or getting creative and doing it in unique ways.
It all comes down to doing good marketing, just online. As the web evolves, so must our online marketing. For more good information on the universal search, check out this article by Ron Jones at Search Engine Watch.