For years, the only way to showcase your products within Google’s search results has been through paid shopping ad campaigns.

Though effective, these Shopping campaigns have grown increasingly competitive and more costly, despite more popular shopping sites like Amazon and Pinterest offering organic ways to promote your goods.

Now, Google is returning to its organic search roots with a new way to showcase clothes and other retail products in a specialized search results format for mobile users.

What Are Popular Products Listings?

 

The Popular Products section is designed to pull together relevant products for searches focused on shopping or retail.

As the company explains in the announcement:

“Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.”

The search results in the section can also be further refined by style, department, and size, with each listing taking interested shoppers to a store’s website.

How To Get Your Products In The Popular Products Section

Though it takes a little bit of specialized work, the process of including your products is relatively easy for most website managers.

Firstly, retailers start the process by uploading their products into Google’s Merchant Center – a free tool available for all retailers. Additionally, you can increase the chances of your products being included by including structured markup data in your product listings.

As Google says:

“Just as we don’t charge sites to be part of the Google Search index, participating retailers appear in this new feature for free. Retailers can learn more about what types of products are eligible to appear in this shopping experience on Search.”