I found a very interesting article today, through NPR. It’s talking to Bob Garfield, and references to his book The Chaos Scenario. Essentially, the article was covering the changes in marketing we’re seeing today.
The world as all advertisers knows it is changing. Changing drastically. Marketing is not dying – it’s being reborn.
Most people are moving online. Using the internet for almost everything now. I know that I can count myself in with this – if I’m looking for an address to meet with a business, where do I look? The internet. If I want to find out when the next showing of the new movie I wanted to see was out is going to be at, where do I look? The internet. If I want to BUY a ticket to said movie without worrying about waiting in line? The internet.
Everything is becoming available online, so it is becoming apparent that everyONE is going to move online. Newspapers are losing customers, magazines, even TV as we’ve known it. (Ever heard of Hulu?)
For companies who advertise in any sort of fashion to keep up, they’ll have to go where the people go. This means moving their marketing online. This is also going to also mean a change in the people using online advertising, and the difficulty it will be to be seen in different markets.
As Bob stated in the article, the times, they are a’changin’. If businesses don’t start changing with the times, then it’s only a matter of time until they go extinct next to the old forms of marketing.