Andre Weyher worked on Google’s Search Quality/Webspam team for two years, according to his LinkedIn profile. Recently, he spoke with James Norquay, a digital/search marketer from Australia, offering insight that possibly could help search marketers and web marketers understand Google’s SEO strategies.
Since Matt McGee published his initial report on Weyher’s comments on Search Engine Land, Google has released a short statement denying Weyher worked on webspam engineering or algorithms, but Weyher stands by his statements.
According to Weyher, everyone on the search quality team covers a specific “market” and his was content quality and backlink profiles.
Speaking about the Penguin update, Weyher says, “Everyone knew that Penguin would be pointed at links, but I don’t think many people expected the impact to be as large as it turned out to be. At this stage a webmaster is out of his mind to still rely on techniques that were common practice 8 months ago.”
He emphasizes the shift to anchor text ratios, which has been a frequent piece of SEO advice following the Penguin update. His statement could confirm Google’s perspective on anchor text ratios.
If Weyher’s statements are to be believed, they could be a source of great insight into Google’s SEO strategies. However, even if you take Weyher’s words as truth, he would have been just one member of Google’s huge team, which he confirms when he says in his defense of the original interview, “No one within Google knows the entire picture apart from maybe 1 engineer, 1 level under Larry Page.”