Meta is launching a new app called Threads set to challenge Twitter following Twitter CEO Elon Musk’s repeated blunders.
Threads launched on July 5th and has already accrued over 30 million users within 24 hours. The app is largely similar to Twitter with an emphasis on short text-based posts. On the download page, Threads is described like this:
“Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things – or build a loyal following of your own to share your ideas, opinions, and creativity with the world.”
Why Meta Is Trying To Challenge Twitter Now
Though Elon Musk claims Twitter has seen record-breaking engagement since his takeover of the platform, other metrics suggest the app is losing both users and advertisers daily.
Overall, users are unhappy with recent changes which include limiting the number of posts users can see, prioritizing paid users, and cutting off third-party access to its API.
Additionally, the app itself has been increasingly unreliable with long periods of downtime or issues accessing content.
Tied To Instagram
Users can sign up for Threads using the same information they use for Instagram. The app will also let you automatically follow those you’re connected with on Instagram and auto-fill your profile based on your Instagram profile.
Verified status on Instagram will also transfer to Threads.
For more, check out the app’s site at threads.net or download the app via the Google Play or Apple Store.