Posts

Pinterest has released its yearly Halloween report for 2019, detailing what costumes, content, and creepy festivities are getting the most attention leading up to the big day. 

Pinterest is one of the most popular social platforms for Halloween content ahead of the holiday, with tens of millions of Halloween-related boards available. 

For the report, the company analyzed searches across its platform throughout the past year. 

While it covers the obvious inclusions like costume and makeup ideas, the report also reveals a wide range of Halloween-themed ideas, including searches related to tattoos, wedding, games, and more. 

Top Costumes for Those Identifying as Female

  • Powerpuff Girls
  • Pirate
  • Circus
  • Stranger Things
  • Alien
  • Mermaid
  • Harley Quinn
  • 80’s costume
  • Poison Ivy
  • Alice in Wonderland

Top Costumes for Those Identifying as Male

  • Superhero
  • Viking
  • Spider-Man
  • Joker
  • Jedi
  • Animal
  • Circus
  • Pirate
  • Mad Max
  • Robot

Top Trending Singles Costumes

  • Alien (+659%)
  • Gwen Stacy from Spider-Man: Into The Spider-Verse (+446%)
  • Elton John (+442%)
  • Space Cowboy (+359%)
  • Freddie Mercury (+145%)

Top Trending Costumes for Pairs

  • Lilo and Stitch (+1205%)
  • Timon and Pumba (+154%)
  • Woody and Bo Peep (+836%)
  • Velma and Daphne (+274%)
  • Pulp Fiction Couples Costume (+384%)

Top Trending Group Costumes 

  • Stranger Things (+653%)
  • The Powerpuff Girls (+379%)
  • The Lion King (+283%)
  • Alassin family costumes (+176%)
  • Toy Story (+151%)

See more from the report, including the most popular searches for Halloween-themed makeup, party, and snack ideas here.

BingLogo

While most people are getting ready for Halloween by preparing their costumes and making sure they have plenty of candy for trick-or-treaters, Bing is getting prepped by launching Halloween-related Cortana searches and a special Bing map showing the locations for haunted houses in the US, UK, and Canada.

In fact, Bing is prepared to help you make a last minute costume decision if you’ve waited this long. Just ask Cortana, “What should I wear for Halloween?”

Bing-cortana-what-should-i-be-for-halloween-338x600

Cortana’s holiday spirit doesn’t end there. The search system has a new “guess the horror movie game” that will help keep you bide the time until Saturday. To start the game, just use the phrase “guess the horror movie.”

Bing-cortana-halloween-game-774x600

Big Maps has also been given a spooky makeover for Halloween, complete with a “frighteningly fun color palette and a new set of Halloween-themed icons.” The map has been updated to also highlight local haunted house locations for Bing users in the US, UK, and Canada.

Bing-spooky-map-2015-800x391

Bing is also making changes to how they show e-commerce results for costumes just in time for the holiday. The company says costume images from e-commerce sites will now include its shopping cart badge sowing how many sites have the specific costume for sale.

Bing-Halloween-shopping-cart-badge-515x600

A similar badge will also be used on food images to direct users to recipes for frighteningly delicious Halloween treats.

Man people across the country are scrambling to get a last minute Halloween costumes as the holiday grows closer, and that means marketers are making their final Halloween ad push. This is especially true for e-commerce sites who make up are hoping to get their own chunk of the nearly $7 billion spent annually on Halloween costumes.

Thankfully, your e-commerce site can still reap its own piece of the pie, so long as you move fast and know what customers are looking for in the final days before ghosts and vampires wander the street for a night.

Nextopia investigated online Halloween purchasing behavior and shared their findings in a convenient, easy to understand infographic (seen below). So long as you know when and where people are spending the money, e-commerce can be a hugely successful market this time of year.

 halloween_v33