Posts

Google will soon be updating their search ranking algorithm with a new ranking signal. This new signal will combine a number of existing signals with a recently introduced metric known as Core Web Vitals. 

The search engine says the goal of the new update is to better rank pages based on the quality of users’ experiences with the site. 

In addition to the new ranking signal, the company announced a few other changes it will be making to its systems in the coming future:

  • Incorporating page experience metrics into rankings for Top Stories in Search on mobile
  • Removing the AMP requirement for content to be shown in Top Stories

The “New” Ranking Signal

While the new signal is being called the Page Experience Signal, it actually combines a few existing search ranking signals with the recently introduced Core Web Vitals details. The metrics being brought under the umbrella of Core Web Vitals include:

  • Mobile-friendliness
  • Safe-browsing
  • HTTPS-security certification
  • Following intrusive interstitial guidelines

As the company said in its announcement

“The page experience signal measures aspects of how users perceive the experience of interacting with a web page. Optimizing for these factors makes the web more delightful for users across all web browsers and surfaces, and helps sites evolve towards user expectations on mobile.”

How To Monitor Your Core Web Vitals

To help prepare webmasters for the coming update, Google has also created a new report section within Search Console. The goal is for the new report to replace the need for a suite of tools aimed at specific issues such as page speed and mobile-friendliness.

The tool can also filter data based on those which are “Poor,” “Needs Improvement,” or “Good.”

When Will The Update Happen

While the update doesn’t really change all that much regarding how webmasters and SEO specialists should approach managing sites, the company sees it as important enough to give a significant notice ahead of the release. 

In fact, Google says these changes to the algorithm will not be happening before 2021. Additionally, the search engine will provide another notice 6 months before it is rolled out.

Google has announced it is rolling out a widespread update to its search engine algorithm which it is simply titled the ‘January 2020 Core Update’.

The update began rolling out late yesterday and will affect how the search engine ranks all web pages around the world. However, as it is a “broad core” update, there is no specific issue or ranking signal being prioritized like in past mobile or speed-related updates.

Rather, Google’s recommendations for optimizing for this update remain the same as past core updates, which can be found here.

In the past, Google has described its broad core updates using a metaphor:

“One way to think of how a core update operates is to imagine you made a list of the top 100 movies in 2015. A few years later in 2019, you refresh the list. It’s going to naturally change. Some new and wonderful movies that never existed before will now be candidates for inclusion. You might also reassess some films and realize they deserved a higher place on the list than they had before.”

While the update is unlikely to radically shift search engine rankings, Google’s announcement of the update is relatively uncommon. Typically, Google prefers to quietly roll out broad updates and only confirm core updates when they relate to specific issues or are widely recognized.

This may signal that Google expects relatively large impacts on some search results, though it will take some time for the full impact of the update to become apparent.

A new study suggests that although highly ranking sites on search engines may be optimizing for search engines, they are failing to make their sites accessible to a large number of actual people – specifically, those with visual impairments.

The study from Searchmetrics used Google Lighthouse to test the technical aspects of sites ranking on Google. Unsurprisingly, it showed that high-ranking websites were largely fast and updated to use the latest online technologies, and were relatively secure.

However, the analysis revealed that these high-ranking websites were lagging behind when it came to accessibility for those with disabilities.

Based on scores from Google’s own tools, the average overall score for accessibility for sites appearing in the top 20 positions on the search engine was 66.6 out of 100.

That is the lowest score of the four ranking categories analyzed in the study.

Google’s Lighthouse accessibility score analyzes a number of issues that are largely irrelevant for many users, but hugely important for those with disabilities or impairments – such as color contrast and the presence of alt tags to provide context or understanding to visual elements.

As Daniel Furch, director of marketing EMEA at Searchmetrics, explains, this can be a major issue for sites that are otherwise performing very well on search engines:

“If you don’t make your site easily accessible to those with disabilities, including those with impaired vision, you cut yourself off of from a large group of visitors.

Not only is it ethically a good idea to be inclusive, but also obviously you could be turning away potential customers. And some sites have even faced lawsuits for failing on this issue.”

Are you afraid typos or grammatical errors in your blogs might be hurting your Google ranking? According to Google Webmaster Trends Analyst John Mueller, worry no more.

The good news is typos won’t hurt your search rankings. The bad news is they may still hurt you in other ways.

Responding to a Twitter user who believed that errors in content can hurt your Google presence by getting content marked as low quality, Mueller explained that Google doesn’t actually care that much.

“It’s always good to fix known issues with a site, but Google’s not going to count your typsos (sic),” Mueller wrote.

While that might be a relief for many, there is still the obvious issue of how actual people perceive content with typos. People are prone to forgive a mistake here and there, but error-filled or poorly written content is going to be dismissed by most.

Poorly written content comes off as unprofessional and won’t help build your authority like well-edited, well-composed content. So, while you might be able to get away with some typos on Google, it always pays to take the time to edit and revise anything you are going to publish under your company name before the public ever gets to see it.

Google has officially begun rolling out the intrusive mobile interstitial penalty yesterday after months of warnings the penalty would be launched on January 10, 2017.

The roll-out was confirmed by both John Mueller and Gary Illyes yesterday.

The penalty is specifically designed to target intrusive interstitials that pop-up immediately after landing on a page from a Google mobile search result. However, it does not affect pages with delayed interstitials triggered by a click or action on the website.

Google specifies this means “pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.”

Google also detailed three specific types of interstitials it deems as problematic:

google-mobile-interstitials-penalty-bad-798x600

  • showing a popup that covers the main content, either immediately after the user navigates to a page from the search results or while they are looking through the page.
  • displaying a standalone interstitial that the user has to dismiss before accessing the main content.
  • using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

The company also detailed three types of interstitials that would not be affected by the penalty, so long as they are “used responsibly”:

google-mobile-interstitials-penalty-good-798x600

  • Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
  • Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
  • Banners that use a reasonable amount of screen space and are easily dismissible. The app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.

Large overlay advertisements will likely be going out of style fast, as Google has announced app interstitial ads that cover a “significant amount of content” on your page will be considered not mobile-friendly and will not rank as well as mobile-friendly pages.

The change will go into effect on November 1, but Google’s mobile-friendly testing tools are already showing them as not mobile-friendly as of yesterday. In the announcement, Google wrote:

After November 1, mobile web pages that show an app install interstitial that hides a significant amount of content on the transition from the search result page will no longer be considered mobile-friendly. This does not affect other types of interstitials. As an alternative to app install interstitials, browsers [should] provide ways to promote an app that are more user-friendly.

Here is an image to give you an idea of the kind of app interstitials that Google is attempting to do away with:

app-interstitials-google-not-mobile-friendly-750x600

Here is an example of the type of interstitials that will be considered mobile-friendly, according to Google:

app-interstitials-google-yes-mobile-friendly-750x600

This means the native Apple-supported Smart Banners and Google Chrome-supported App Install Banners will continue to work just fine without causing any problems for your rankings, but the extra-large ones that cover up most or all of the page will no longer be mobile-friendly.

If you want to make sure your site is safe, be sure to test your pages that use app interstitials to ensure they pass the mobile-friendly test or the mobile usability test. Either of these tools will show you immediately if your pages have issues with app interstitials or other issues that may make your pages rank poorly on mobile searches.

Google said this only impacts app ads that block content like this while other ads not for apps will apparently remain unpunished. In the announcement, it said, “This does not affect other types of interstitials.”