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Facebook gives business page owners a lot of information that can be useful for growing your brand and increasing engagement with your business page. However, that information has been limited to just those using the desktop version of the site until recently.

This week, Facebook introduced a new Analytics app capable of measuring your business page performance on the go.

The app, now available for both iOS and Android, includes all the major metrics you could hope for to keep an eye on your business page even when you’re away from the office or a desktop computer. You can also set up alerts to notify you when notable changes occur to your performance.

With the new Facebook Analytics app, you can:

  •  Check the metrics you care about most in a personalized overview tab.
  • Create dashboards with the reports you have saved on desktop.
  • Browse automated insights relevant to your business.
  • Get notifications about anomalies in your data.

You can download the Facebook Analytics app in the Apple App Store or Google Play.

Once you have it installed, you can get started monitoring your business page by logging in with your usual Facebook Analytics credentials.

 

Facebook is making some tweaks to Page Insights that might make Page owners a bit frustrated but are actually valuable changes in the long run.

The biggest update is in how Facebook will calculate organic reach for content. In the past, reach has been measured based on how many times a post is loaded by a user’s device. However, this caused an issue where posts were counted as “viewed” despite never actually making it onto a user’s screen.

Now, Facebook has begun calculating reach based specifically on when a post is shown on a person’s screen. That means your view counts are likely to drop in Page Insights, but you’re only losing false-impressions.

The numbers you’re seeing now are a more accurate and consistent measurement of how often your content is being seen.

To help Page owners and administrators get used to the shift, Facebook is still showing the old metric in the Page Insights overview section. It is unclear how long it will remain present there.

In addition to the change in how Facebook measures organic reach, Facebook is also revamping the Page Insights layout for mobile users. The changes are mostly surface, focusing on adding the most commonly used metrics to the top of the screen, including:

  • General Page diagnostics, such as number of likes, reach and engagement
  • Results of actions recently taken, such as recent post performance
  • Preview of new Page engagement, such as demographic information on new followers

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Facebook is overhauling its Video Metrics section of Page Insights with several new improvements and features to improve how it allows users to track video engagement. To start with, the company is completely redesigning the entire interface to the Video Metrics section. But, it is also launching a few highly requested metrics to better gauge how users are watching videos on the platform.

Since Facebook has launched the video portion of its platform, it has allowed Page owners to track total view counts on videos. However, it did not provide any information on how long people watched for or if they clicked away at some point in the video.

Now, Facebook will display the total minutes viewed watching a video, so Page Owners can tell if they are losing viewers mid-watch and get a better perspective on the effectiveness of their videos. The company says it was the number one most requested feature.

In addition to this, Page owners are also now able to track views more closely with the new 10-Second Views metric, which shows how many viewers watched for at least 10 seconds. This is big for two reasons. On one hand, Facebook has received criticism for counting any view over three seconds in their video counts, compared to YouTube’s harsher 30 second standard for view counts.

The new 10-Second Views metric is also important because Facebook announced last summer that advertisers will only be charged for ad views if their video was watched for more than 10 seconds.

Alongside these view-length metrics, Facebook also rolled out an interesting new metric that gives Page owners a better idea of exactly how users are watching their videos.

Within the Insights view of individual videos, Page owners can see the amount of people that viewed a video with the sound on vs with the sound off. This lets Page owners get an idea of their audience and how their videos are being interacted with.

For example, if the majority of views are coming from users with the sound off, there is a good chance your audience is primarily watching videos at work, school, or in another public space where sound shouldn’t be turned on. You can take this into account with your future ads by being sure to optimize sub-titles and perhaps take a more visual approach with your content.

These changes allow Page owners and advertisers to gain a much deeper insight into how their ads and videos are performing, and that means allowing them to make even better ads and videos for their audience. If you want to make sure your ads are really successful, you should consider giving these new video metrics a look.