The breakout star in SEO so far this year appears to be content marketing. It was pretty talked about in 2013, but with Google’s penalties and algorithms it will only be more important as the year progresses.

Of course, just as with any SEO tactic, content marketing has its risks. Google has shown that even using the best practices too much can still lead to penalties, and the Penguin and Panda updates have made it clear that you have to put good thought into any campaign you are going to run. Algorithmic updates by their nature don’t have room for leniency.

If you want to keep succeeding with SEO, you have to follow the rules to the letter. Of course, this is complicated Google’s reluctance to give hard rules for SEO. From what we know, it seems moderation is really the key to content marketing and optimization.

Adam Mason, writer for Search Engine Journal and SEO manager at Zazzle Media, shows the best method of dealing with content marketing optimization is to learn the history and know what has changed in the past few years. If you want to know how to push your content marketing campaigns without being hurt by penalties, his article covers anything and everything you would want to know.