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Smartphone

AdWords’ cost-per-click has fallen over the last five quarters. Perhaps that’s why there recent efforts have been to enhance their keyword advertising with respects to mobile users.

As Steven Musil reports for CNet, Google’s AdWords Enhanced Campaign seeks to simplify advertiser’s experience when dealing with multiple device platforms. As with most advertising platforms, there is still a mystery surrounding how to get mobile users, on tablets and smart phones, to click ads the way desktop and laptop users will.

The AdWords Enhanced Campaign also includes ad copy, links and extensions for mobile optimized ads. Ideally, this is an update that helps both advertisers and Google without sacrificing user experience, but that may be too idealistic to hope for.

When it comes to online marketing, images are very in. Facebook has taken notice and plans to up their advertising haul by expanding image size within their sidebar ads and tweaking the format.

Jennifer Van Grove, of CNet, writes that Facebook is currently testing the new ads on a small percentage of U.S. users’ screens. The image is larger and stretches from border to border of the right-hand column. Ad text, including a bold headline then appears underneath the ad.

This change makes Facebook ads more attractive to users, which in turn makes them more attractive for advertisers and brings in more money for Facebook.

If you haven’t heard yet, some major, major sites are taking action to protest two major acts that are being run through congress. SOPA (Stop Online Piracy Act) in the House and PIPA (Protect IP Act) in the Senate are both set up to change the internet in a huge way if they pass. Essentially – the freedom we enjoy to express ourselves and communicate freely online may be in jeopardy.

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