Unfortunately, there’s no magic equation that can turn any company’s AdWords campaigns into efficient, low-cost, money makers. There are so many variables that you simply have to do your own leg work to find what works and what doesn’t. But, you aren’t completely on your own. There are some tips and tricks that will help you find your way and Lisa Raehsler has a handful of them for you at Clickz.
As you may have noticed, you’ll want to focus on keywords and ad scheduling to make the most productive impact on your campaigns. You can save money and deliver a more focused audience by simply paying attention to the details in these two areas.
You may also want to toy with the automatic bidding option to reduce your cost-per-click. Whatever you do, don’t settle. Continue to tinker and improve.