The rise of AI continues as Google Ads has started testing using artificial intelligence to help advertisers create the message for their ads.
The feature seems to be a very limited test that uses AI to generate suggestions for headlines and description texts. Notably, when Google Ads Liaison Ginny Martin confirmed that the ad platform is testing AI tools, it is “unrelated to Bard”, Google’s recently released AI system.
From user reports, the AI tool helps to create responsive search ads within Google Ads.
Responsive search ads are a type of ad option that already uses machine learning to optimize your ad for those who see it using a premade set of headlines and descriptions.
In this small beta test, users can instead let AI create headlines and descriptions suggestions based on information about your business. Specifically, the prompt asks you to “describe the product or service you’re advertising and what makes it unique in a few sentences.”
You can then select from the suggestions Google offers or decide to write your own.
It is unclear how soon you can expect to see this feature rolled out to more advertisers but it shows that Google is seriously working to utilize AI technology in every area of its platform, including Google Ads.