Last week the internet felt tremors that were very similar to the shock waves unleashed by Google’s Panda Updates, but something was different this time. Google didn’t announce or confirm the update, and they say they won’t confirm any updates in the future.
At this point, it is widely assumed the small shakeup last week was the Panda Update that Google’s Web Spam guru Matt Cutts said would be coming sometime soon at SMX West early on last week. But, as Search Engine Land reports, while he was talking, Cutts also said that Google’s Panda Updates would no longer be unveiled in big monthly changes. From now on, Panda’s changes will occur gradually.
The shift from big abrupt changes to a more fluid update system means that sites hit for low-quality content may not be able to diagnose their issue as easily. Site owners can’t look at their Analytics and see a big drop correlated with a confirmed update around that time period. However, Danny Goodwin says it may mean a faster recovery.
Site owners who have done their proper due diligence will no longer have to wait for the next update to roll around to see if Google has viewed their work favorably.
Google confirmed 24 of the Panda Updates, and the 25th is believed to have occurred late last week, but from now on, there won’t be any big announcements or confirmations. Just like everything else at Google, their web spam algorithms will be constantly changing over time rather than abruptly transforming.