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Source: The Search Guru

Source: The Search Guru

Matt Cutts has been urging webmasters to use strong encryption measures on their sites for quite a while, and he has hinted that one day Google may start rewarding those sites in their search results. Google has remained mum on the issue entirely, but there are rumors swirling that Cutts is doubling down and pushing for an algorithm update that would favor secure sites within the company.

At the SMX West conference, Cutts explained why the search engine would benefit from favoring encrypted sites by saying that it would save Google a large amount of time when new security panics occur. According to Time magazine, Cutts is quoted saying, “We don’t have the time to maybe hold your hand and walk you through and show you exactly where it happened.”

It is unclear if these types of changes are likely to be made any time soon, as most sources seem very skeptical. But, in the wake of Heartbleed, one of the most widespread security exploits in history, now would be a reasonable time to increase security guidelines and protocols.

It is no secret that our use of the internet is becoming more and more mobile, but the day when we actually favor mobile search over desktop connections may be sooner than previously thought.

While speaking at SMX West last week, Google’s Matt Cutts told the crowd he “wouldn’t be surprised” if mobile search exceeded desktop queries by the end of this year. Another Google speaker during an informal round-table gave a similar comment at the International Franchising Association conference in New Orleans earlier this year.

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Google refused to give an official statement, but it makes sense. Google doesn’t want anyone to be picking sides. Instead, they want to focus on cross-platform experience and marketing so that we can make the internet equally efficient and useful on every platform.

The comments are assumed to be referring to the global query volumes rather than the US or North America. Globally mobile traffic lies around 30 percent of all internet traffic, and North America has relatively similar ratios. However, many developing countries, such as India, already use mobile search far more often than desktop.

It is inevitable that one day mobile and desktop traffic will either reach a stalemate, or mobile traffic will begin to eclipse home desktop use. But, whether it will be this year is anyone’s guess. Personally, I’d be wagering on sooner rather than later.

Resting PandaLast week the internet felt tremors that were very similar to the shock waves unleashed by Google’s Panda Updates, but something was different this time. Google didn’t announce or confirm the update, and they say they won’t confirm any updates in the future.

At this point, it is widely assumed the small shakeup last week was the Panda Update that Google’s Web Spam guru Matt Cutts said would be coming sometime soon at SMX West early on last week. But, as Search Engine Land reports, while he was talking, Cutts also said that Google’s Panda Updates would no longer be unveiled in big monthly changes. From now on, Panda’s changes will occur gradually.

The shift from big abrupt changes to a more fluid update system means that sites hit for low-quality content may not be able to diagnose their issue as easily. Site owners can’t look at their Analytics and see a big drop correlated with a confirmed update around that time period. However, Danny Goodwin says it may mean a faster recovery.

Site owners who have done their proper due diligence will no longer have to wait for the next update to roll around to see if Google has viewed their work favorably.

Google confirmed 24 of the Panda Updates, and the 25th is believed to have occurred late last week, but from now on, there won’t be any big announcements or confirmations. Just like everything else at Google, their web spam algorithms will be constantly changing over time rather than abruptly transforming.