Turtle and the Hare Illustration

Source: Tsahi Levent-Levi

Many businesses come to SEO agencies looking for quick and easy solutions to their online problems. More often than not, all they want is to get high up in the rankings on Google, and they want to be there now.

In the past, there were ways to make this possible, though they’ve always been perceived as shady methods of optimization. Now, with Google’s continued push to make search more rewarding for the users rather than the companies fighting for the rankings, most of those techniques are completely obsolete.

That doesn’t mean you won’t find people still trying to sell you on these methods, but you will find that if you follow their advice, you won’t see your site suddenly excelling in the rankings. Instead, you will find Google slamming the door in your face by penalizing your site for your disingenuous optimization.

I found one of these groups still pushing the out of date, insta-SEO methods in a newsletter I recently came across, but I found it humorous. It seems now even the companies selling these “quick and easy” SEO “solutions” can’t even hide the reality of the situation.

The newsletter offers four “solutions” which will all sound very familiar to anyone keeping up with the SEO industry. They suggest buying links from high PR pages, joining backlink networks, using software to get quick backlinks from social sites, and using scripts to quickly fill your website with content. Do those sound familiar? If they do, you’ve probably read a list of what NOT to do in SEO within the past year.

What makes this newsletter so funny to me is that every “solution” comes with the concession that “Google doesn’t like them at all.” Every solution spends one short paragraph detailing how the methods (used to) work, but then they are all paired with a warning underneath explaining how Google has adapted to these methods and learned to cut them out of the rankings.

There is even a checklist at the bottom which tells you when to avoid the methods, and the checklist is basically made up of asking “is the website for a company?” and “do you want to succeed?” If you answered yes to either of those, even the people offering this advice admit you shouldn’t be using “quick and easy” SEO. If I didn’t know better, I would think their advice was satire, however they seem too eager to tell business owners that these methods will get you to the top of Google quickly.

The truth is, SEO is slow and the only way to build long lasting success is to keep up to date with Google’s best practices. If you want quick online success, sure you can use these spammy methods, but they won’t last long at all, and it is better to put your money towards optimization that has some sort of long-term chance of survival.

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