If you are doing a ton of SEO audits, or just doing audits on sites with lots of big data, you probably have been itching to find any way to make your process more efficient without impacting the quality of your work.
Alan Bleiweiss, writer for Search Engine Journal, had that problem. With Google fighting unnatural links, we all have felt a heightened need to be examining inbound link profiles. These two things combined have caused Bleiweiss to bring together a set of techniques he uses to speed up his audits.
No one wants to spend their entire life doing audits, but theres no need to lower your bar for quality just to save some speed.
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Have you ever wondered how Google handles web spam in other languages or other countries? According to Matt Cutts, head of Google’s webspam team, they have people placed on the ground across the globe to handle markets for their native countries.
Cutts, was responding to a question asked online, when he said, “If an algorithm misses something, they are there to find the spam. They know the lay of the land, they know who the big players are, and they’re really quite expert. So if there’s some really unique kind of link spam going on in Poland, for example, there’s a person there.”
The video is below. The question was poorly phrased (Europe is smaller than the US? Really?), but it helps illustrate just how international of a company Google is trying to be. I’ve heard European countries use Google less than the US, but clearly Google is still trying to offer the same experience across the globe.
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Content creation has long been at the top of SEO, but it is leaking from the internet into the real world. One of the front runners of this change in real-life marketing is Red Bull, who has begun publishing their own magazine, The Red Bulletin, which paints a picture of a world where there are no limits.
This isn’t an isolated case. According to a recent survey, 90% of marketers believe that content marketing will only become more essential in the next year. Ronn Torossian has predictions and other instances of how companies are using content creation to reach out to their customers directly, all at Search Engine Journal.
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While people have been fretting about Google penalizing innocent site holders, it appears outside groups have been abusing Google’s DMCA algorithm to try to get legal content about films taken offline.
For those who aren’t familiar with the DMCA related algorithm, known commonly as Google’s Pirate Update, it basically referenced valid DMCA takedown requests as part of a sites rankings. If a site has been frequently hit with valid takedown requests, its ranking is penalized.
However, TorrentFreak has uncovered that a company who has been issuing DMCA requests on behalf of multiple movie companies has been issuing requests for the removal of legal content such as listings for legal copies of the movie on Amazon and iTunes, as well as Wikipedia pages about several movies and television shows.
Most of these requests were ignored by Google, but it is a worrisome matter that these companies are clearly using DMCA requests without discretion, and these invalid requests could plausibly be missed by algorithms sorting out the mess.
Search Engine Land posits that the motivation of the mysterious organization, known as “Yes It Is – No Piracy” could be to bump up their own pages of content for specific listings while lowering legitimate sites, but for now, the motive is unclear.
Look at the most recent SEO article you can find about Google Panda. You can even look at some I’ve written. In general, the mood among those articles is not positive. Whatever positive changes for users that Panda offered, it drastically changed how SEO is run, and well, people don’t tend to react well to change.
However, in all the hubbub about the negative impact Google’s changes may have had on smaller businesses, we forgot that Google Panda did make some very important changes that made their search engine perform markedly better.
Ruth Burr, head of SEO at SEOMoz, didn’t forget this because she is a constant user of Google search. I won’t repeat her anecdote here, but she does recall a time when using Google could easily lead you to vapid, not useful websites trying to hide that their “articles” were really just ads for their own business.
The biggest point she raises is very true. Google’s goals are not to “foster small or local business growth in the U.S. and abroad.” While there are ways for local or small businesses to take advantage of search engines, Google’s main aim is to simply provide the best search engine performance possible. There’s little denying Panda wasn’t a step in the right direction in that regard.
If you aren’t convinced of Panda’s positive features, or just want to see more pictures of cute pandas, check out Burr’s article. She makes some strong points.
00TMOhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTMO2012-12-12 11:00:002012-12-12 11:00:00Is Google Panda Really All That Bad?
Anyone starting an SEO from the ground up knows how difficult it can be to choose your clients. Many will just accept anyone that is willing to pay them for work. Many can’t afford not to.
But once you have established yourself, you can begin to be a little more choosey with your clients. You are not forced to work for clients that do not appreciate your work, or try to get a ton out of you without compensating you equally.
Nick Stamoulis has gone through these stages, and collected a set of reasons why you may decide to decline a client. The reasons are varied, but the main point is while you want to work with anyone that comes to you for business, sometimes it is better to let one prospect pass so that you can catch a better one a little later.
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Google’s Chief Economist, Hal Varian, spoke during a Google Tech Talk on October 22, 2012, and he shared some interesting information about what you see every time you use Google, as Barry Schwartz reported for Search Engine Land.
“Any time you access Google, you probably are in a dozen or more experiments.” Google is always working to improve and refine how they record data. Google releases about 500 updates to search per year, and about another 500 on the ad side. To establish what changes are needed and what works best, they run these experiments, which come to about 5,000 different experiments in a year,
The video of the entire talk is below, and the relevant information starts around the 26 minute mark.
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When we talk about mobile search engines, there are really only two names in the conversation: Google and Bing. But did you know there are quite a few other options, and you probably already have them available on your phone?
Many apps offer built-in search engines, and they may be able to direct good amounts of traffic to your site, depending on your market. For example, YouTube is actually the second most popular search engine being used. Yes, YouTube gets used for searching more than Bing.
Sherwood Stranieri analyzed these in-app search engines, and has a helpful breakdown of what less recognized mobile search engines are best for your industry.
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Many webmasters believed that the 700,000 notifications Google sent out in the first two months of this year were related to link notifications. Not true, says Google’s head of search spam, Matt Cutts.
According to Cutts, 90% of the messages sent out via Google Webmaster Tools are related to black hat issues. Their estimates are that only 3% of the messages were about unnatural links on a page. You can find out more from Search Engine Land
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Bing published their first set of webmaster guidelines in the Help section of Bing’s Webmaster Tools to offer guidance on the best SEO practices for their search engine.
While not nearly as detailed as Google’s webmaster guidelines, hat is seemingly on purpose. According to Matt McGee at Search Engine Land, Bing aims these guidelines at “business owners” to help them “understand the broad strokes of search marketing.”
For more detailed information, look into Bing’s Webmaster FAQ’s.
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