2012 Wrap-Up: The Big Shifts in Google SEO

Well, it’s the time of year for wrap-up lists, yet again. For most industries, there aren’t too many big changes throughout a year. When discussing everything that happened in SEO however, there is certainly a lot to cover.

Tom Schmitz over at Search Engine Land has a detailed analysis of all of the important shift in Google SEO throughout 2012. There’s a lot there. Google has been very active in trying to fight webspam, and personalize search results for individuals. Panda alone has had 13 updates since November 18th, 2011.

If Google keeps this up, 2013 will be a busy year for SEO as well.