Building links is a task that can be made easier with a few tips. Adding social sharing tools to blog articles is a start. Having readers share these articles helps to spread the word. Creating a regular electronic newsletter will also increase the odds of having a link shared. It is important to note what kind of blog post is being used, and to use things like how-to posts, interviews, live blogs, and infographics.
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101 Ways to Link Build in 2012
There are some key online issues to consider before changing a business name. First, recognize that it is going to cause issues with identity and branding – users, databases, etc. recognize your business by that name. If you do change, you need to update the change in business and internet directories, inform your contacts, involve your clients, and include keywords commonly used in internet searches to minimize the chance of being lost in the name change. Remember to keep the internet domain name – that is a good way to lose your rankings on internet search engines, and thus potential customers!
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The SMB Guide To Changing Business Names & SEO
Has Goggle Penguin damaged your sites ratings? Do you need help in the confusion left behind? Find out more about Google Penguin, Naked URLs, Brand Anchors, Brand-keyword hybrid anchors, Universal/junk anchors, and how to raise your ratings. What was great pre-Penguin could now be catastrophic post-Penguin. Beat the rating you have by learning how Google Penguin works.
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Post-Penguin SEO Link Building: The Naked (URL) Truth – Search Engine Journal
Hackers are at it again, this time targeting the Olympics and all the fans trying to stay in the know with what’s going on. Find out how hackers are turning life-changing events into viruses and malware through SEO tricks, and what you may be doing to increase your chances of falling victim to the nasty assaults.
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Olympics hit by SEO poisoining, as black hat hackers change tactics – SC Magazine UK
Infographics may be amazing for nearly anyone who comes across them, but they aren’t the only thing you need to use to create brand or website awareness. Sure, the like buttons and visuals come in super handy, but have you forgotten anything else you can use to make infographic publishing that much better? Find out what you may be lacking!
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Infographic Publishing: Did You Include an Embed Code?
Internet Retailer ran a recent survey that focused on the search engine marketing in Google and Bing. The survey found that people have had a negative reaction to the new searching and ranking policies introduced by Google and have reported a substantial ranking drop from revisions like Panda. Bing is poised to have increased business in its future with a higher number of advertisers looking to increase spending with Microsoft adCenter. Does this survey hold truth in its outlook of an increase in revenue for Microsoft from ad spend?
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Internet Retailer Survey: Search marketing – InternetRetailer.com
The Google+ local, which replaced Google Places, now offers store / establishment rating. It gives the searcher/user the ability to rate the place if it’s good or bad place to dine, shop etc. Zagat systems, the partner of Google for the said interface, will collate what the user has entered and it will post the rating of that establishment. On top of that, establishment owners can “customize” their store by uploading photos to get good reviews / ratings. The new Google+ pages are more attractive and the bonus? They’re crawlable. SEO benefits from these pages look very possible.
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Helping Or Hurting: The Debate Over Google+ Local
Facebook is being accused for ad click fraud and holding an e-commerce store builder, Limited Pressings’ page name in hostage. Although Limited Pressing accuses that 80% of Facebooks’ ad clicks are done by bots, they couldn’t provide any evidence to support this accusation. In the mean time Facebook is justifying that it is not their fault; as advertising in their website is quite complicated and people tend to use them incorrectly which appears as click fraud. Now they are putting up verifiable information to support this justification for Wall Street analysts and armchair tech watchers to verify.
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Facebook Responds to Accusations of Click Fraud, Holding Page Name Hostage – Search Engine Watch
Remarketing is a relatively new concept that allows business owners to better tailor their advertisements through Google AdWords to their customers. When a customer views a site, their previous browsing is taken into account and the original site owner can find their site targeted to the customer more often. These customers will then have a greater awareness of the original site, and are more likely to return. This option is now being offered inside Google Analytics accounts that are attached to Google AdWords accounts. One minor change in the code embedded for Analytics is needed, and this change will allow for information collection from DoubleClick when the cookie is present. This cookie is what allows for remarketing to occur.
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Remarketing Now Available With Google Analytics – Marketing Land
In midst of your business and other responsibilities, it is always better to hire a SEO consultancy for search engine optimization to overcome your competitors lead in search engine results. The five things to be considered while choosing a SEO consultant agency are: 1) The agency should have experience in navigating through search engine updates effectively. 2) Watch out for agencies promising improbably good results because they might not be legitimate. 3) Check out the presence and publicity of the consultancy in search industry. 4) Go for consultancy with good customer review. 5) Cost charged for the provided services.
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5 Things You Need to Know When Hiring an SEO Consultant – Entrepreneur
