The TMO Blog

Google's Call-Only Ads get even bigger and better

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Google’s call-only ads are an incredibly powerful tool for companies who primarily do business through the phone. Not only can they get your phone to ring when nothing else will, they are entirely trackable so you will know when your ads drive…
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Nearly half of people are put off by Chrome's "not secure" warnings

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In mid-2018, Google’s web browser Chrome made a small tweak to help users know how safe a specific site was. Specifically, it added a tag in the search bar flagging any site that had not updated to HTTPS as “not secure”. Now, with the…
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Google begins notifying webmasters of sudden drops in clicks

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Unless you are regularly keeping an eye on your site’s analytics, you might never know when you suddenly lose a ton of traffic or clicks. That is somewhat changing, however, as webmasters can now be notified to sudden drops in clicks through…
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Google My Business Gives New Tips and Tools for Responding to Reviews

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Google My Business has released a new way for business owners to respond to online reviews, giving increased flexibility to when and where you can reply after a review. Now, you can reply to your business reviews from your listing in Google…
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Survey reveals why customers are engaging with brands on social media

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A new survey sheds some light into the real reasons why consumers like, share, and follow brands on social media. As Yes Marketing reports, their survey of 1,000 consumers reveals: 63% of consumers follow retailers on social to learn…
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LinkedIn says 71% of people use its platform to inform business decisions

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LinkedIn has released a new ebook aimed at helping social media managers market their businesses across the platform. It also contains some very interesting stats that make a strong case for why you should consider including the platform in…
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Facebook's New Ad Budget Optimization Has Huge Implications For Your Ads

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  Facebook is making a major change to how it handles advertising budget optimization. While it may lead to better ad performance, it also gives you less control over your ad campaigns. Starting in September, Facebook will make all…
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Survey shows how people REALLY feel about out-of-date websites

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A new survey of US consumers has some surprising findings about what customers expect out of business websites. The results from 1,013 respondents between the ages of 18-60 show that consumers have high expectations when it comes to how frequently…
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LinkedIn introduces new interest targeting options for advertisers

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LinkedIn is working to make itself a worthwhile advertising platform for brands, and that includes launching new targeting options for advertisers. Starting over the next week, advertisers will be able to target ads on LinkedIn based on users’…
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