The TMO Blog

Microsoft Opens Its Responsive Search Ads Beta To All Advertisers

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Microsoft is expanding its responsive search ads beta to all advertisers. Responsive search ads are an increasingly popular way to automatically tailor your ads for the specific needs of individual customers.  Essentially, the advertiser…
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Only Half of Consumers Believe Search Engine Results are Accurate

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New research from Yext and Forbes reinforces just how important it is to keep the information on search engine results relevant to your business accurate and up-to-date.  The findings from more than 500 US consumers indicates that people…
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YouTube Says It Removed 5 Times The Number of Harmful Videos In Q2

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YouTube has ramped up its efforts to remove harmful content over the last quarter, as a new report shows the company removing over 100,000 individual videos.  That is nearly 5 times the number of videos removed in the first quarter of…
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Google Says 55% of Consumers Rely on Videos To Make Purchasing Decisions

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A new large-scale international study from Google shows that shoppers are increasingly using online videos to help make purchasing decisions.  Specifically, the study - which used a mix of surveys and in-person interviews - found that more…
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LinkedIn Lists Its 10 Most Followed Pages

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If your brand has a LinkedIn page, you are undoubtedly trying to amass followers to grow your company’s profile and expand your reach.  Now, you can learn from the best. LinkedIn revealed the top 10 most followed pages across the platform…
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Twitter Reveals The Secret To Getting 10x More Engagement

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In a post to the company’s business-focused blog, Twitter revealed this week that Tweets including videos generate 10-times the engagement compared to posts without video.   Most importantly, the pot highlights the fact that you don’t…
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Survey Shows Most Marketing Calls Go Unanswered

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It is no secret that our relationship with telephones and marketing calls has drastically changed over the past 5 years. There are mountains of anecdotal evidence that the vast majority of people have stopped answering phone calls from numbers…
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Twitter Creates New Short Video Ad Option

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Twitter is launching a new video ad option which allows advertisers to create and run short video ads (under 15 seconds) and only be charged if the ad is viewed for at least six seconds.  The company describes the new ad unit as a “flexible…
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Paid Search Ads are Becoming The First Advertising Choice For Retailers

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A new report shows that paid search ads are the fastest growing way to advertise online for retailers.  According to the findings from eMarketer, retail advertisers in the US will spend a combined $13.12 billion on search ads in 2019, up…
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