The TMO Blog

Threads Gets Its Own Version of Hashtags

Meta’s Twitter replacement, Threads, has added a new way to sort and explore content called “topic tags”.
Google Rising Product Categories Header

Celebrate Google’s 25 Years In Search Trends Report and Time Capsule

Google has released its annual Year in Search list of trends and popular searches, but this year’s list includes a special twist.

Google Lets Advertisers Opt-Out of The Search Partner Network Following Troubling Claims

Google is giving advertisers the ability to opt out of showing ads across its Search Partner Network (SPN) following a concerning report that suggests ads may be being shown on controversial websites - even if you’ve placed those websites on a blocklist. 

Google’s Latest Generative AI Tools Help Shoppers Find Exactly What They’re Searching For

As the holiday shopping season is at its peak, Google has given retailers new generative AI tools to help advertise their products online. 
Google Search Rankings

Google Updates Bring More Personalized Results and More First-Hand Knowledge

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Google is making some big changes to how it ranks results that aim to deliver more personalized search results and increase the prevalence of “first-hand knowledge”. The search engine announced the changes earlier this month while spotlighting…
Google Shopping

Shoppers Can Find Small Businesses Easier On Google With This New Shopping Filter

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Google is making it easier for shoppers to find small businesses and their products with a new filter for shopping search results. 

Google Spokesperson Says To “Buckle Up” For Major Changes Coming To Search Results

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Google’s Search Liaison, Danny Sullivan, raised some eyebrows over the weekend by saying that “major changes” are coming to Google’s search results. 
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Google Puts Blogs In Top Search Results More Than Any Other Type Of Content

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Think using blogs to get to the top of the search engines is a thing of the past? Don’t be so quick to ditch your brand’s blog.
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Fear of Missing Out Is Keeping Most Students On Social Media Despite Lack of Enjoyment

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Does anyone actually enjoy using social media?  According to a new survey conducted collaboratively by the University of Chicago, UC Berkeley, Bocconi University, and the University of Cologne, the majority of users (particularly among…