The TMO Blog

Tips for Typography

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  There are infinite ways to approach typography, and you will see just about every imaginable strategy across the internet. Some go over-the-top with their typographic choices, and some, either out of ignorance or laziness, underwhelm…
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SEO for Siri [Infographic]

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When Siri was announced with the iPhone 4S, it didn't bring about a revolution in search activity on phones. Most still search by typing keywords into Safari or Chrome. However, gradually, Siri and mobile apps are changing search habits and…
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Responsive Design – Which Approach Do You Use?

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There is more than one way to do responsive web design. The most prominent seems to be adaptive web design, which is more rigid and structured because the elements of the site only change when reaching different breakpoints. Just because bloggers…
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5 Reasons Not To Use DIY Marketing

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A do-it-yourself attitude can be great for entrepreneurs  It can save you money, as well as improving your abilities in a multitude of areas.  However, it can hurt you in the area of marketing. John Follis from Small Biz Trends offers some…
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Split-Testing Can Optimize Your AdWords Campaigns

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There are certainly times when you have too many options. Specifically, I'm talking about you AdWords campaigns. Making the right choices could potentially mean netting thousands of additional users. Thanks to split-testing, you can be more…
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Possible Ex-Google Employee Offers Insights

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Andre Weyher worked on Google's Search Quality/Webspam team for two years, according to his LinkedIn profile. Recently, he spoke with James Norquay, a digital/search marketer from Australia, offering insight that possibly could help search marketers…
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Call Reporting Now Available to AdWords Express Users

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The full version of AdWords has included the ability to track phone calls generated from ads for two years. TechCrunch's Frederic Lardinois reports that, beginning last week, AdWords Express, a simplified version for small businesses, included…
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Majestic SEO Link Reports Now Updated Almost Hourly

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Majestic SEO are now updating their linkage data to be as recent as within hours or minutes. Majestic SEO is an advanced SEO third party reporting service, and in the the past you had to wait up to 24 hours for link reports to update. Now,…
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Why Are You Redesigning?

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Sometimes it is clear when you need a redesign. For example, if your site is still using Flash, it isn't viewable on many smartphones, and you definitely should consider redesigning. Other times, it can be less clear. Sometimes even bad designs…
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