“Write something…and make it count.” Daunting words that have kept plenty of marketers awake at night. Before you make your company’s next Facebook post, consider Ron Schott’s elements of a succesful post.

Rather than a broad, please everyone approach, utilize Facebook’s advanced targeting and create copy specifically for your diverse range of consumers. Study your audience and create targeting profiles filtering by: age, gender, ‘interested in’, ‘relationship status’, language, education, workplace and location down to city.

Find a relevant, interesting picture that’s ideally no bigger than 403 px by 403 px. That way, your loyal customers will pin the image and spread the word for you.

Time the relese of your brilliant post based on the activity of your audience. Be sure to consider outside influences that could cause social media to blow up. I’m talking about political debates, press conferences or sporting events. Plan ahead so your work of art doesn’t get lost in the shuffle.

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