Valentine’s Day is just over the horizon, and many people are just starting to plan their romantic evening and searching for the perfect gift for their sweethearts. For many industries, such as flowers and gift cards, this week is their biggest shopping period of the year.
The US floral industry alone is predicted to rake in $3.3 billion by Valentine’s Day. Whether you sell romantic gifts online, provide romantic getaways for couples, or are a local restaurant, now is the perfect time to boost your holiday sales.
This infographic from The Shelf can help you make the most of the romantic holiday with insight into shopper behavior and the best ways to enhance your online marketing strategies for Valentine’s Day.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-08 14:57:532016-02-08 14:57:53Everything You Need To Know To Boost Valentine’s Day Sales [Infographic]
How do you get people to share your brand’s video? That’s the question posed by a recent survey from Wyzowl. The findings show people are very open to sharing, but you have to connect with them the right way.
An absolute majority (97%) of US consumers said they would be willing to share a video from a brand with their friends on social media, while 70% said they have already shared a brand’s video in the past.
The survey collected data from 150 consumers and 140 marketing professionals.
Source: Wyzowl / Marketing Profs
The best way to get people to start clicking the share button is by entertaining them, with 76% of respondents saying they would be open to sharing entertaining videos, but that’s not the only approach you can take.
Almost 70% of respondents say they would be willing to share a video if it is of interest to their followers, 65% were willing to share informative videos, and 55% said they might be open to sharing inspirational videos.
The findings make it clear the real trick to making branded videos that people want to share is by pleasing them first and advertising your brand second. If you can get their interest, pull at their heart strings, or make them feel like they’ve learned something, people are likely to start sharing.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-05 11:01:462016-02-05 11:01:46How To Get People To Share Your Brand’s Videos
The war between YouTube and Facebook for the most popular online platform for sharing and watching videos is heating up, and Facebook may win a major victory this weekend.
With the Super Bowl upon us, everyone is gearing up for one of the greatest competitions of the year – the fight for the most watched Super Bowl ad. But, more Super Bowl ads and teaser videos are being shared online ahead of the big game, and TV ad analytics company iSpot.tv says may be the new place for watching the biggest ads of the year online.
It is a close fight, with Facebook barely pulling ahead of YouTube, but it is a big win for the company either way. YouTube dominated online Super Bowl ads last year, but Facebook has pushed their video platform heavily over the year and seen massive increases in both views and shares.
Source: Marketing Land
According to iSpot.tv’s data counting video views through Tuesday, February 2, approximately 75 million super bowl ads videos have been viewed on Facebook, compared to 74.9 million on YouTube. As the published report on Marketing Land shows, the numbers are neck-and-neck. But, it is a huge change from last year where YouTube received 87.6 million to Facebook’s 45.5 million.
In most cases, an argument can be made to explain the discrepancy. Facebook counts video views when a user watches for just three seconds, but YouTube doesn’t count until “around” 30 seconds in. However, iSpot.tv says it uses a three-second standard for counting views on both platforms.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-04 13:35:272016-02-04 13:35:27Is Facebook The New King of Super Bowl Ads?
Valentine’s Day is almost upon us, and that means searches related to the holiday are already starting to spike. Thankfully, you still have time to get campaigns running before Valentine’s Day searches peak.
Bing recently released data giving insight to key trends for Valentine’s Day-related searches (including gifts, candy, flowers, restaurants and jewelry), as well as ad performance to help inform your marketing efforts this year.
According to the data, this week is likely already seeing an increase in searches compared to last week, but next week will be the height of Valentine’s Day fever. Desktop saw an especially notable spike in the final week before the big day, jumping 77 percent. In comparison, mobile searches rose by 71 percent.
In total, mobile made up 32 percent of Valentine’s Day-related searches and 17 percent of clicks across Bing last year.
The best day for Valentine’s Day-related searches was February 11 last year, but candy and chocolate searches didn’t reach their height until February 13.
While many get an early start on larger purchases like jewelry, it isn’t a surprise that Valentine’s Day card shopping is often done last-minute. From February 12 through Valentine’s Day, cards sales skyrocketed, showing the need to customize your budget and bidding strategies depending on what products and services you provide.
Click-through rates saw their highest point overall between the February 10 and 14, averaging 4.9 percent. On desktop, CTR reached its peak in the afternoon of February 12, while mobile didn’t top out until late on Valentine’s Day.
Google is always changing. Over just the past few years, the way search works has changed radically – moving to a more user-based model and mobile-first mindset.
This shift in attitudes has changed how the world’s most famous search engine works down to its very foundation, with the intent of moving away from a system that started with information and aimed to connect it with its audience. Instead, Google has made it its philosophy to start with the user and aim to provide the best search results for them.
SEOBook recently shared an infographic to visualize how Google’s search engine works in 2016. It shows that in SEO and Google Search, you can’t rely on the same methods from 2013 to keep your business growing online today.
You can see the infographic below. If you can’t see the small text, a larger version is available at SEOBook.
00Taylor Ballhttps://www.tulsamarketingonline.com/wp-content/uploads/2018/07/TMO-Logo.pngTaylor Ball2016-02-02 11:29:022016-02-02 11:29:02Infographic Shows How Search Works at Google in 2016
