Google has upgraded its search engine result calculation functions. Google now will display a calculator whenever you type a math function in the Google search. Previously it only displayed the answer but now it will display it in a calculator format. This virtual scientific calculator along with an upgrade of the Google units conversion interface gives you some more power with your math/science queries.
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Google Calculator Gets A Major Upgrade
Google is pushing Google+ again, this time by adding an Actively Discussed On Google+ link underneath your search results. Once again Google is using its extremely popular search to promote its rather less popular social network. While this new measure is just in test mode for now and there is no official release date set, it’s just one more example of how Google+ is being promoted to the uninterested masses.
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“Actively Discussed On Google+” Now Showing In Google Search Results
“Running Lean” is a book written by Ash Maurya. It’s about starting a new business or introducing new products, especially if the person who wanted to start it doesn’t want to spend time and money to discover that there’s no new market for it. AdWords is Google’s main revenue generator which is a pay-per-click advertisement. A report will be generated by Google on how many clicks a search variable / genre collected. So by using pay-per-click you can determine which area of the market will be best suited for targeting, and if you do it smartly you can do these types of tests without spending too much money.
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Running Lean With AdWords – Search Engine Watch
Some methods of internet marketing are not always as appreciated as they should be. These include email marketing, YouTube TrueView ads where you only have to pay for the ads which aren’t skipped, and advertising on Facebook. These are effective ways of getting your message across which have more power than many people realize.
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The Three Most Underrated Internet Marketing Strategies Of 2012 – Marketing Land
Geo-rankings mean that rankings can vary quite widely within a country, so when checking rankings it is important to get a view of the whole picture with results from many locations, not just results from one location as this may not reflect results countrywide. This also affects SEO strategy as rankings become unstable and less useful as a measure of effectiveness.
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Geo-rankings: an SEO KPI game changer – Econsultancy (blog)
One industry that has really taken the social media revolution to heart is car manufacturers. This is an extremely competitive industry and you can learn from how they use social media, whatever your business. For instance Ford created personalized messages to invite famous bloggers to sign up to a test-drive. This personalized approach is an effective way to make people more receptive to your message.
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Lessons From The Auto Industry: Leveraging Social For Organic Traction
Facebook has started testing Cost-per-click Ads in search results where advertisers pay the publishers when a certain ad is clicked. Users are not able to differentiate sponsored results with that of original results until they look for below the listings for the term “sponsored” (in small print). However one can’t search for each and everything under the sun, advertisers can only choose a specific entity within Facebook, like a brand. This is looked upon as a new money making initiative by Facebook.
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Facebook Tests CPC Based Search Ads – Search Engine Roundtable (blog)
Advertising targeting the business consumer market can be a great tool, though is often found to be ineffective. However, properly implemented B2B SEM can generate a large ROI from businesses, and lift your company image in both the business and consumer market. This article outlines 10 mistakes frequently made in evaluating the success of these marketing campaigns, setting up the advertisements, and effectively targeting the business markets, with awareness and attention to each of these areas being able to improve the effectiveness of SEM.
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10 Common Mistakes In B2B Paid Search
A person using Google+ found that after the recent merge between Google Maps and Google Plus, reviews he made were displaying his full name and information to the world. His credit cards started getting declined and quite a number of people started calling him with threatening phone calls. Since that point, he has gone so far as to delete all of his previous reviews and pull all info from his Google+ profile. This may be the dark side of Google’s intent to keep social media transparent.
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Google made my real name visible on my google maps reviews. I …
There is a relationship between social media and SEO, but few companies are taking full advantage of this. In fact by focusing on social media to the point of giving it a separate department, companies make it hard to bring the two together. Some ways to better use social media for SEO include making sure social promotions use search-friendly phrases, working closing with third-party social media firms and measuring success.
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5 Ways To Better Integrate Social Media & Enterprise SEO
