Stay on Target: The TMO Blog



It’s official: Autoplay videos are coming to search results

Posted on 08.21.17 by Taylor Ball

Google has been testing the waters with putting autoplay videos in search results for a few weeks, and today they made it official. The company announced a less intrusive (and less annoying) version of autoplay videos are being rolled out to search results starting today. The videos will take the place of the static images that have been shown as a “preview” for video search carousel results, such as when YouTube videos are shown in the results. You can see what this looks like in action in the GIF below: As the company explains in the announcement, the autoplay videos… Read more »





Google’s new “action buttons” let customers take action straight from the search results

Posted on 08.15.17 by Taylor Ball

When it comes to mobile users and the internet, there is nothing more important than speed. Every step between the first click and the final conversion gives users the opportunity to set their phone down, get a call, or just get bored. That’s why Google is doing everything it can to help businesses streamline the process, including this week’s launch of new “action buttons” that allow people to take action with your business straight from your Google My Business listing. The new buttons allow you to add links to specific actions, including a variety of options for businesses from a… Read more »





Google ads get a makeover on mobile later this month

Posted on 08.10.17 by Taylor Ball

Later this month, you can expect your Google ads to start looking quite a bit different, especially if you use sitelinks, callouts, or structured snippet ad extensions. The search giant has announced plans for a pretty big makeover, but only on mobile devices. Here’s what you can expect to see changing: Sitelinks Google is changing sitelink extensions to a carousel format, allowing users to swipe through your different categories and pages of interest. According to Google’s data, the change makes searchers up to twice as likely to engage with your sitelinks. “Going forward, we’re simplifying how mobile sitelinks will show… Read more »





You can finally start sharing Pinterest Video Ads starting today

Posted on 08.08.17 by Taylor Ball

Pinterest has seemingly been testing autoplay video ads forever, but most advertisers haven’t been able to get in on the fun. The video ads were limited to just a small number of big advertising firms and massive brands, while local businesses or small brands made do with picture-based ad formats. That all changed this morning when Pinterest announced its Promoted Video ads are now officially available to everyone. Anyone can sign up and start running their own autoplay video ads on both search results and within users’ feeds. Unlike other platforms like Facebook or Twitter, Pinterest is avoiding providing analytics… Read more »





Twitter starts testing subscription-based advertising service

Posted on 08.01.17 by Taylor Ball

  Twitter’s ad platform is reportedly in dire need of revenue. Judging by its latest advertising program the company is testing out, it appears that might be the case. The company is definitely getting quite creative in their attempts to find more business, at least. Twitter is testing the idea of launching a subscription-advertising program designed to let smaller businesses and advertisers pay $99 a month to have their advertising automated by the company. The service would automatically promote their tweets, as well as run Promoted Account ads for the associated account each month. “Instead of creating and optimizing separate… Read more »



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