Stay on Target: The TMO Blog

Twitter cracks down on “tweetdecking” to artificially boost content

Posted on 03.13.18 by Taylor Ball

Twitter has shut down numerous accounts accused of artificially increasing the popularity of their posts using a method called “tweetdecking.” Tweetdecking gets its name from the app TweetDeck, which can schedule posts ahead of time. Conspiring accounts were working together to retweet content in order to force it to go viral. In this case, most of the accounts removed were using the technique to steal content (including memes and jokes) to make accounts more prominent. These accounts would then use their artificial popularity to promote other accounts or products for financial profit. This practice blatantly violates Twitter’s spam policy. It… Read more »

Google’s John Mueller explains how often your web pages get indexed

Posted on 03.08.18 by Taylor Ball

If you operate a website that is frequently creating or changing pages – such as an e-retail or publishing site – you’ve probably noticed it can take Google a while to update the search engine with your new content. This has led to widespread speculation about just how frequently Google indexes pages and why it seems like some types of websites get indexed more frequently than others. In a recent Q&A video, Google’s John Mueller took the time to answer this directly. He explains how Google’s indexing bots prioritize specific types of pages that are more “important” and limit excessive… Read more »

Facebook shuts down its Explore Feed, remains committed to ending organic reach

Posted on 03.02.18 by Taylor Ball

Facebook’s experiment with the “Explore Feed” – where organic content from brands and publishers was hidden away in a second feed – has come to an unceremonious early end. After less than four months, the social platform has announced the Explore Feed has been discontinued after early feedback showed that “people don’t want two separate feeds.” The concept was one of Facebook’s biggest recent changes designed to prioritize content from friends and family (and paid advertisers) over content published by liked Pages. While users initially seemed excited at the possibility of decluttering their feeds, the actual implementation went largely unnoticed… Read more »

Google launches two new tools showing how your site compares to your competition

Posted on 02.27.18 by Taylor Ball

Google has been banging the drum for speeding up mobile websites for what seems like forever now, and they’ve released numerous tools to try to help webmasters do just that. This week, at the Mobile World Congress in Barcelona, the search engine announced two more resources to show websites how they are performing – a new “Mobile Scorecard” and Conversion Impact Calculator. The tools present marketers and webmasters with visual-heavy depictions of how their website stacks up to the competition and what they may be missing out on by not being quicker to load pages Google’s Mobile Scorecard The Mobile… Read more »

Enhance your email with AMP for Gmail

Posted on 02.19.18 by Taylor Ball

Google is bringing its super-fast Accelerated Mobile Pages to email the company announced this week. During its conference in email, the company unveiled that developers can now take advantage of the mobile-friendly AMP framework when developing emails for Gmail. The decision gives people the ability to create faster, sleeker emails with a higher level of interaction than typically possible. Among the many things you can do by incorporating AMP into Gmail, Google recommends: Creating content that is kept up-to-date in real-time The ability for recipients to browse and interact with content Users getting more done in less time without having… Read more »