Stay on Target: The TMO Blog



Snapchat Is Preparing To Launch A Self-Serve Ad Manager

Posted on 05.04.17 by Taylor Ball

For years, the only way to advertise on Snapchat was by spending hundreds of thousands of dollars to work directly with the company for custom advertising. Gradually Snapchat has been opening the doors to advertisers, but still require interested businesses to work with third-party partners to purchase ad space. Starting this June, that all changes. Snapchat is preparing to throw the doors open to businesses of all sizes and budgets with a new self-service ad manager and Snapchat Mobile Dashboard. Combined, these new tools allow any business or publisher to create and track video Snap Ads from anywhere. Most importantly,… Read more »





Google Adds New Security Warnings On Pages With Forms Or Search Boxes

Posted on 05.02.17 by Taylor Ball

Do you have a search box or form on your website? Are you still using HTTP for your site? If so, you may want to begin the process of switching to HTTPS sooner rather than later. Google says it is preparing to launch new efforts within their Chrome browser to encourage webmasters to migrate to HTTPS, the newer, more secure security certificate for websites. Beginning I October, the browser will begin showing warning messages to visitors on pages with search boxes or forms. As Google says, “[in] October 2017, Chrome will show the ‘Not secure’ warning in two additional situations:… Read more »





Digital Ad Spend Jumped in 2016, All Thanks To Mobile Advertising

Posted on 04.27.17 by Taylor Ball

Paid search advertising continued to rise last year, accounting for almost $35 billion in ad spend, but the IAB’s latest revenue report shows big shake-ups in where that money is going. During 2016, desktop paid search dropped by 10 points and was down by almost $3 billion. However, mobile paid search shot up, leading to an overall increase in paid search revenues by almost $6 billion. As such, mobile ad spending also surpassed spending on desktop search advertising for the first time ever. Throughout the year, mobile accounted for 51 percent of digital ad spend in the US. Notably, it… Read more »





Over Half Of Front Page Google Results Now Use HTTPS

Posted on 04.25.17 by Taylor Ball

Between the countless public hacks, identity thieves, and an increasing awareness of how vulnerable personal information is, protecting customer’s personal data has become a hot-button topic over the past year. Perhaps this may be why an increasing number of sites are switching to the more secure HTTPS web security protocol. In fact, a new report from Moz suggests the more than half of first page listings on Google are using HTTPS. While Google has suggested site security could potentially influence a website’s ranking, Moz says the steady growth of HTTPS suggests the rise is more likely attributed to sites making… Read more »





Built-In Ad Blocker Is Coming To Google Chrome

Posted on 04.21.17 by Taylor Ball

If you’re a business investing any amount of your budget into online marketing, there’s a good chance you are running ads on Google. So, it may raise your eyebrows to learn the company operating one of the largest online ad platforms is about to release a new feature that will block ads on Chrome. Indeed, Google is updating its web browser to block ads by default. However, it appears Chrome’s ad blocker will only filter specific types of ads which are considered “unacceptable” by the Coalition for Better Ads standards. As the original report about the new feature from The… Read more »



Pages:

Archives


five-free-marketing-tips_b