Stay on Target: The TMO Blog



Google starts showing third-party reviews in local search results

Posted on 01.02.18 by Taylor Ball

The importance of Google reviews has recently gotten a big boost, as it appears that the number of rankings your business has on Google My Business may play a big role in determining where you appear in the local search results. Thankfully, it appears you won’t have to rely solely on Google for your reviews in the future. Google has begun integrating reviews from third party sources like Trip Advisor and Booking.com into their Knowledge Graph cards for Google My Business Listings. That means your reviews from these sites will be shown alongside your Google reviews, all in one convenient… Read more »





Twitter makes tweetstorms an official feature with “threads”

Posted on 12.13.17 by Taylor Ball

Tweetstorms have grown from a user-initiated trick to get past Twitter’s original 140-character limit into a legitimate feature this week, as Twitter launches a new feature to combine tweets into a longer statement. In a blog post, the company says the ability to tie tweets into what they are calling a “thread” will be rolling out to all Twitter users “in the coming weeks.” https://twitter.com/Twitter/status/940644608089788418?ref_src=twsrc%5Etfw&ref_url=https%3A%2F%2Fmarketingland.com%2Ftwitter-officially-adds-support-tweetstorms-280-characters-isnt-long-enough-230142 Since the launch of Twitter, it has been tradition for users to reply to their own tweets to expand on what they want to say. Often, these tweets and replies will be labeled with numbers… Read more »





Pinterest’s chatbot lets you share and find pins in Facebook Messenger

Posted on 12.11.17 by Taylor Ball

Pinterest is expanding their platform – directly into Facebook’s. Hoping to create some synergy that will bring in new users, Pinterest is launching new features directly available from Facebook’s Messenger. The new features, built around a chatbot for Messenger, make it possible to use Pinterest without ever having to actually open Pinterest. According to Pinterest, the move is actually just capitalizing on the social platform’s already existing presence on the site. Each week, nearly 1 million pins have been shared from Pinterest across Messenger before the launch of the cross-platform features. Pinterest’s Facebook Chatbot Pinterest’s new chatbot will allow users… Read more »





Instagram’s business pages have been adopted by over 25 million brands

Posted on 12.04.17 by Taylor Ball

Instagram hasn’t become as synonymous with advertising or online marketing as it’s older sibling, Facebook, has. However, new stats announced by the company show business is booming on the popular social media platform. Since July, more than 10 million businesses have launched business profiles – Instagram’s version of Facebook’s Pages – totaling over 25 million business profiles. Instagram’s business profiles rolled out in May of last year and saw an initially slow response. The profiles give brands a more professional appearance on the app, including a “contact us” button and access to analytics features. The inclusion of these business-oriented features… Read more »





Facebook says holiday shopping is bigger on social media than the Super Bowl

Posted on 11.29.17 by Taylor Ball

The Thanksgiving shopping weekend has officially become the biggest social media event of the year, garnering more discussion on Facebook and Instagram than even the most recent Super Bowl. According to an email from Facebook to Social Pro Daily, more than 130 million people talked about Black Friday, Small Business Saturday, and Cyber Monday this year. Facebook alone generated more than 226 million interactions from 90 million people about the Thanksgiving shopping weekend, while 52 million talked about the deals and shopping experience on Instagram. Surprisingly, Black Friday and Cyber Monday weren’t the biggest days of the weekend on social… Read more »



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