Stay on Target: The TMO Blog

Pinterest Adds Visual Search To Its Browser Extension

Posted on 03.09.17 by Taylor Ball

Pinterest has made visual search a fundamental part of their service, letting users find products and objects based on similar photos. Now, it is bringing visual search to its Chrome browser extension, which lets you search for images without ever visiting Pinterest. After installing the extension, all you have to do is hover over any image and click on the little magnifying glass that pops up in the corner. You can then highlight the specific area or object you want to search for. You can also right-click on the background of any web page you visit to see visual results based… Read more »

How To Reach Millennials With Your Marketing [Infographic]

Posted on 03.06.17 by Taylor Ball

Every few weeks I hear an influential figure in marketing talk about some new, creative strategy for reaching millennials. “You need apps!” “You need to be on this social platform!” “Cat Pictures!” “Video!” Sure, these can all work when done right, but it raises a question: Are millennials really that hard to market to? As Thomas Sychterz, CEO of LaunchLeap, puts it, “[Millennials] get treated like some sort of hyperactive group of wild gorillas: powerful, unpredictable and difficult to pin down. The reality is quite different and simple.” To show this, LaunchLeap, a Montreal-based consumer research startup, surveyed 18 –… Read more »

Get More Visibility On Facebook With Reactions

Posted on 03.03.17 by Taylor Ball

Remember when Facebook Likes meant everything when it came to getting exposure on the largest social network in the world? Well, these days it’s all about Loves. Or more specifically, Reactions. Facebook has announced it is now giving more exposure to posts that get more Reactions – Love, Haha, Wow, Sad, or Angry – rather than those with more Likes. For now, all reactions are equally weighted, but they will boost the visibility more than the traditional blue thumbs-up. “Over the past year we’ve found that if people leave a reaction on a post, it is an even stronger signal… Read more »

One Year Later, Accelerated Mobile Pages are Catching On

Posted on 02.28.17 by Taylor Ball

The celebrate the one year anniversary of the rollout of Accelerated Mobile Pages (AMPs), Adobe Analytics released data showing just how much the stripped-down ultrafast mobile pages have grown in use. Accelerated mobile pages are designed to deliver content to viewers as quickly as possible. Instead of loading within full versions of the website (with all their ads, navigation, and extra content), AMPs use a stripped-down version of HTML to make speed the top priority. According to the data, AMPs account for 7% of traffic to all top US publishers as of December 2016. While this may not sound that… Read more »

Instagram Brings Carousel Posts To All Users

Posted on 02.24.17 by Taylor Ball

Instagram’s carousel feature for ads has been popular with brands as a great way to highlight their products and tell a story in their ads, and now it is coming to everyone. Instagram announced this week it will be sharing the slideshow-like carousel ads to organic posts with all users, as well as expanding the number of photos or videos that can be shared at a time. The feature is expected to roll out to all users on iOS and Android devices in the coming weeks. When it does, both advertisers and everyday users will be able to choose up… Read more »